How do I lower my cost per acquisition?
Which consumers are most likely to purchase my products?
How do I enhance my digital programs using direct mail?
How do I identify my most responsive or highest spending customers?
How do I identify more consumers like my best-performing customers?
Which channels should my marketing campaigns utilize?
How do I engage the right business decision makers?
How do I increase response rates?
Here's What We Do
Audience Development
Build and fine-tune high performance audiences using our high-quality data, advance data segmentation, and predictive analytics.
Read MoreStrategy & Management
Let’s discover how to achieve your goals and optimize your marketing programs through a range of effective solutions.
Read MoreCampaign Deployment
Deploy targeted communications across digital, social, email, mobile, display, addressable TV, and direct mail.
Read MoreMeasurement & Analysis
Prove results through full campaign measurement support, including matchback analysis, cost per acquisition, and more.
Read More
Audience Development
The basis of any successful marketing strategy is the target audience. We work with clients to discover high-value audiences that respond to their communications.
We collaborate with you to identify your best performing customers and highest potential prospects. We’ll help you build target audiences that have the highest propensity to engage with your brand and convert to customers.
At the end of the day, we’ll help you get the right message to the right people at the right time.
Strategy & Management
Determining your strategy and managing your programs is as critical as identifying your audience and crafting the right message to reach them.
Not only do we provide the data to fuel your marketing, we also can provide end-to-end campaign management and back-end analysis for your programs that allow you to achieve your goals and optimize your marketing spend.
We partner with you every step of the way, from understanding your unique business objective to developing a strategy that will help you accomplish your goals to including sourcing data, developing testing plans and measuring results.
Campaign Deployment
Today‘s audiences have many ways to interact with brands, and marketers are responding by crafting multichannel campaigns that take advantage of consumers’ growing tendency to respond in more than one medium.
Catch and keep your audience’s attention by deploying targeted communications across digital, social, email, mobile, display, addressable TV, and direct mail.
Maximize the potential of your marketing messages across channels to expand your reach and create a stronger connection with your audience.
Measurement & Analysis
Measurement is the key to optimizing any process. Prove the results of your marketing through full campaign measurement support, including matchback analysis, cost per acquisition, and more.
Measuring your marketing effectiveness can help you evaluate the overall rate of growth and measure the Return on Investment gained from your programs. Using analytics and insights to understand what works and what doesn’t will allow you to direct your marketing dollars toward the most effective campaigns for future marketing success.