Mover Data
35 million people move each year and spend $15.5 billion during the first 21 weeks before and after their move. People who are moving represent an ideal target as consumers prepare for their move and are poised to make more than 70 brand decisions over the course of their move.
A successful mover marketing strategy begins with understanding the Mover Life Cycle, and engaging consumers with timely and relevant offers as they pass through its various stages. Download New Mover and Premover Data Solution Guides for more information!
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