A successful mover marketing strategy begins with understanding the Mover Life Cycle,
and engaging consumers with timely and relevant offers as they pass through its various stages.
The Mover Life Cycle
Consumers intending to move or who have just moved are prime targets to become new and high lifetime value customers. If the targeted consumer responds to an offer then the marketer has a significant chance of developing a new habit with that new customer that can lead to a long brand and customer relationship.
The Mover Data
Speedeon offers three basic types of mover data:
Consumers that intend to move that have placed their current dwelling on the market for sale.
Consumers that are closer to the move date as they have concluded the process of selling the current dwelling.
Consumers who have indeed moved into a new dwelling.