Life Stage Data
Marketers are able to attract new customers, to retain others and to upsell existing ones by understanding the stages of life that consumers are entering. There are several life stages or triggers that Speedeon aggregates:
Newly Married: couples that have celebrated their recent marriage
New Baby: households expecting or with a new infant member
Newly Single: consumers who are no longer in a committed relationship
Newly Engaged: couples who have made the commitment to enter into marriage
Each one of these data types is compiled from a variety of online and offline sources including hand raisers, web site registrations, surveys, and opt-ins.
Leveraging The Life Stages
Life Stages represent significant opportunities for the marketers: both to acquire new customers as well as to solidify a relationship with an existing customer and to grow and expand that affinity.