Why Preparing for Baby is a Family Matter

Research shows that family and friends play a key role when it comes to baby-related purchases. Family and friends not only buy gifts for the new mom and baby but they help to prepare in many ways for baby's arrival. 

Speedeon Data's family identity graph and audience extension solution, RelativeLinks℠, provides marketers with a unique advantage by identifying these important relationships between new mom and their loved ones. To learn more about how to connect with new moms and their loved ones download our white paper.