Movers are more likely to be in market for furniture
Consumers in the process of moving are more than three times as likely as non-movers to buy furniture and make their purchases within a much shorter window of consideration. These behaviors present furniture marketers with a unique opportunity to reach consumers when they are in-market and actively shopping for furniture products.
These were key findings in research commissioned by Speedeon Data and conducted by Kupersmit Research. The study was uniquely designed to more accurately understand purchase behaviors of consumers throughout the mover lifecycle by surveying household decision makers while they’re in the process of moving. Click to download our white paper to learn more.