Other Data Sources


College attendance and automobile ownership can be valuable information for marketers to know about current or prospective customers. Speedeon Data provides our clients with high-quality, multi-sourced college and automotive data. The data is further enhanced through demographic and channel data overlays, advanced segmentation strategies and predictive models.


Engage the Lucrative College Market 

College students have a collective purchasing power of $365 billion per year, and are a prime audience with which to establish long-term brand relationships. Since they are digitally engaged, they have a high propensity to shop online.



Drive Customer Engagement Using Automotive Data

You can tell a lot about a person by the car they drive. Automotive data can be used to target consumers with auto-centric offers based on current car ownership and purchase or lease dates. Automotive data is also used for audience segmentation or in data models to help identify key attributes of high-performing customers.

Speedeon data will provide you access to high-quality, up-to-date automotive data which may contain name, address, VIN, and the year, make, and model of the automobile. We also provide access to modeled automotive data which predicts likely ownership of specific vehicles or vehicle types.