Why Preparing for Baby is a Family Matter

New moms are ideal customers given their many upfront and ongoing purchases related to baby's arrival. Research shows that family and friends play a key role when it comes to baby-related purchases. Friends and family members not only buy gifts for the new parents and baby but they also help in making needed preparations for baby's arrival. 

Speedeon Data's family identity graph and audience extension solution, RelativeLinks℠, provides marketers with a unique advantage by identifying these important relationships between moms and their loved ones. To learn more about how to connect with new moms and their loved ones download our solution guide.