Speedeon Data Study Shows New Movers Are Four Times More Likely To Buy Cable TV Service
Consumers in the process of moving are more than four times as likely as non-movers to buy cable TV service and make their purchases within a much shorter window of consideration. These behaviors present cable TV service marketers with a unique opportunity to reach consumers when they are in-market and actively shopping for cable TV service. These were key findings in new research commissioned by Speedeon and conducted by Kupersmit Research. Click here to read the study uniquely designed to more accurately understand purchase behaviors of consumers throughout the mover lifecycle by surveying household decision makers while they’re in the process of moving.