How To Use Life Events To Power Customer Retention


Do you know when your customers buying habits change the most?

It’s when they experience a life event such as moving, getting married, having a baby. Buying habits go out the window, and their wallet is up for grabs. Are you doing everything you can to retain your customers and upsell and cross-sell them on additional products?

In this white paper, learn how:

 • You can evaluate the effectiveness of a life event trigger program on your retention marketing efforts

 • Brands use life events today in a variety of use cases

 • A leading insurance brand leveraged life-events to increase policies across customers and retain their most profitable during the moving process

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