How To Use Life Events To Power Customer Retention
Do you know when your customers buying habits change the most?
It’s when they experience a life event such as moving, getting married, having a baby. Buying habits go out the window, and their wallet is up for grabs. Are you doing everything you can to retain your customers and upsell and cross-sell them on additional products?
In this white paper, learn how:
• You can evaluate the effectiveness of a life event trigger program on your retention marketing efforts
• Brands use life events today in a variety of use cases
• A leading insurance brand leveraged life-events to increase policies across customers and retain their most profitable during the moving process