Streaming Television Service Drives Subscriber Growth with Modeled Consumer Prospect Data
A streaming television service provider (the "Provider") had been looking to acquire new subscribers at scale to support its business's overall growth. While digital channels worked well, they lacked the sustainable scale needed to drive their growth goals. The Provider was interested in exploring direct mail but needed to better understand the channel before investing. The Provider needed a solution that would provide them incremental audience scale, a more profitable subscriber, and be within a reasonable CPA. Learn how this streaming service was able to achieve their desired results.