Reaching First Time Homebuyers With Geodemographic Segmentation
Roughly 35 percent of all people who purchase a home are first-time home buyers. A significant majority of new home buyers are moving directly from rental units and will likely be investing in big-ticket items to help them get settled into their new homes. These high-spending new homeowners offer an invaluable opportunity for retailers to increase their share of wallet among customers during a key life stage trigger. Find out more here.