National Retailer Uses Predictive Tools
A national retailer had been managing a weekly new mover member acquisition program on behalf of its retail stores around the country, in order to increase enrollment activity into its loyalty program. On a month-to-month basis, the retailer’s marketing budget varied. As a result, during financially constrained months, the retailer was unable to maintain targeted levels of new member enrollment due to the lower volumes of direct mail.
The retailer needed a solution that would enable it to more effectively manage its new mover acquisition program during financially constrained months, and to achieve more consistent overall levels of membership enrollment activity into its loyalty program. Check out the results here.