Modeled New Movers Direct Marketing Program
A national retailer had been managing a weekly new mover member acquisition program on behalf of its retail stores around the country, in order to increase enrollment activity into its loyalty program. On a month-to-month basis, the retailer’s marketing budget varied. As a result, during financially constrained months, the retailer was unable to maintain targeted levels of new member enrollment due to the lower volumes of direct mail. See how Speedeon helped with Predictive tools.