Leading Insurance Company Boosts Customer Retention Using Life Stage Triggers

A leading insurance company was experiencing steadily increasing rates of customer attrition in an already traditionally high-churn market. The company needed to increase the long-term value of customer accounts in order to remain profitable, but was unsure of how or when to engage customers in a way that would lead to increased retention and customer loyalty. Click here to learn how this company generated more than four-thousand retained or new insurance policies and drove measurable improvements in its marketing and customer engagement programs.