FinTech Start-Up needed to scale their marketing efforts
As with many other emerging direct-to-consumer start-ups, the fintech company achieved early success through initial media buzz and word of mouth. Over time, they became reliant on Facebook advertising along with affiliate programs and sponsorships to engage their target demographic of younger men. The company needed to scale its acquisition programs and rapidly grow market share in order to compete and ultimately survive in a crowded and well-funded fintech marketplace.
Learn how this start-up was able to expand the companies prospective reach by 285%