Financial Services Company Optimizes Direct Mail Program
A national retail bank had been managing a weekly new mover customer acquisition program in support of its nationwide network of retail branches. Throughout the year, available funding for this program varied. During periods of reduced funding and subsequent marketing expenditures, acquisition activity decreased accordingly due to lower volumes of direct mail. The bank was dissatisfied with overall program results and was specifically concerned about reduced levels of customer acquisition activity during periods of low funding and reduced marketing expenditures. Find out how Speedeon helped here.