Ecommerce Retailer | Direct Mail Success
A Silicon Valley-based online retailer was working with a marketing agency to manage and execute multi-channel digital marketing campaigns. These campaigns were successful at generating brand awareness and market share, but they needed to scale.
Like many brands in their space, the company was initially attracted to new and exciting opportunities digital offered. However, as with any marketing strategy, all of which need to scale in order to remain successful, the retailer's digital strategy began to experience diminishing returns once it reached critical mass. The company needed a new solution.
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