Data Optimization | National Retail Bank
A large retail bank’s teleservices group was experiencing unremarkable results with regard to their new account prospecting campaigns. The bank needed to improve top line results, such as new customer conversions and sales. At the same time, it needed to improve key campaign metrics, including: contact rates, presentation rates, and operator talk/ wait times, through better management of data records and outbound telemarketing resources.
The bank turned to Speedeon Data, who was able to provide comprehensive customer contact data along with a suite of innovative data services, including: real-time reverse phone append, modeled demographic data append, data optimization, and new mover programs. Want to see how this turned out? Find out here.