Data Optimization Clothing Retailer

A national clothing retailer with over 450 stores in 45 states, maintained a 28MM record data warehouse and conducted a monthly direct mail customer activation program to approximately 10% of their customer file. The customer activation program had been generating unremarkable results, while at the same time experiencing high non-contributing direct mail expenses due to bad addresses, returned mail, etc.

The retailer, in the midst of a difficult economy, needed to improve the performance of their customer activation program, save money, and increase their return-on-investment within their marketing programs. The retailer turned to Speedeon and their suite of data optimization services. See the results here.