A Leading Insurance Company Boosts Customer Retention & Product Sales Using Life Event Triggers

A leading insurance company wanted a simple and cost-effective means of proactively reaching policyholders during key life stages in order to reduce unwanted customer attrition and increase the upsell and cross-sell of bundled insurance products.

DataWatch provided a previous six-month snapshot along with continuous updates of current policyholders who had recently went through a life event of listing or selling their home, or relocating. DataWatch also provided similar updates of current policyholders who had recently experienced a life stage event of marriage, divorce, or had children. Continue reading here to discover out the results.

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