Marketing Services

Discovery

You can’t move forward without understanding your past and your plans for the future. We’ll work with you to document the current state of your marketing program, and uncover insights as to how you got there including working with vendors to clarify established relationships, and together we will document your current goals and future measures of success.

Strategy

We will collaborate with you to develop and implement a customized action plan to support your business objectives and exceed your goals. We’ll walk you through the process of honing your audience from selecting the proper audiences to choosing a communications channel, through measuring your results–all with your success in mind.

Data Sourcing

Once you’re ready to engage your audience, we’ll determine the best data to use to reach them. As a data-agnostic provider, we will also work with you to select the best source of data not just the data under our management in order to achieve the desired results.

Outside Vendor Selection & Management

We’ll assist in the selection and/or management of day-to-day relations between third-party vendors such as printers, designers, channel deployment vendors, the USPS, and others that will have measurable impact on your programs.

Program Management

From developing testing scenarios to driving processes to fulfilling your campaign: We can manage your direct marketing project from end-to-end.

Campaign Data Processing

Ensure the completeness and accuracy of your customer file, we perform a variety of first-party data processing services, including: hygiene, merge/purge, NCOA/CASS, and match-back analysis.

Data Governance & Warehousing

We’ll manage your first- or third-party campaign data to monitor response and performance in order to effectively integrate information into broader marketing programs and decisions.

Audience Development

Find the people most likely to respond: Collaborate with our in-house Analytics and Insights team to build or hone audiences for direct mail, email, social, digital, addressable TV, and all your other direct marketing initiatives.

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