Uncover high-value audience insights and create high-impact acquisition and retention programs
Avoid wasting time and budget on low-performing contacts: Use machine learning, artificial intelligence, and other statistical methods to build response and lookalike models that enable you to focus marketing spend on the highest potential, most responsive, and best performing customers and prospects.
Understanding your customers is the key to providing them tailored marketing messaging at the right time. We will append demographic data to a customer or prospect file that will allow you to glean needed insights to truly optimize your customers’ experience.
Gain a deeper understanding of your customer base, answer critical business questions, and help develop more impactful direct marketing strategies through the analysis of your customer data.
Develop test plans to optimize the elements of your programs including offer, creative, touch points, timing and other elements of your campaigns.
A regional home security and automation solutions company was experiencing consistent but lackluster results from its monthly direct mail customer acquisition campaigns.