Data Enhancement
“Data in the rough”. CRM data, Point-of-Sale data, browser, social, mobile and other digital data, are often inaccurate and incomplete. In isolation, they provide limited value. Like a diamond in the rough, which needs to be carefully cut, cleaned and polished, customer data requires enhancements in order to reveal its full, multi-faceted potential. Data Enhancement strategies such as Data Standardization and Normalization, Advanced Data Hygiene and Optimization, and Lifestyle and Life Stage Data Overlays, enables customer data to sparkle and its true potential to shine.

Customer Discovery
“Taking customers from the unknown to the known.” Engaging the right customers with the right message at the right time begins with advanced segmentation strategies, predictive modeling, and data monitoring. Customer Discovery results in rich customer identities and actionable insights. This leads to precise segmentation and fine-tuned marketing messages, which engage customers in market for your products and services.

Communications Deployment
​“A seamless brand experience.” Relevant and responsive omni-channel communications improve marketing performance by increasing customer engagement and retention. Cross-Channel Audience Creation facilitates impactful targeting and retargeting strategies across display and mobile advertising, social media, email, direct mail and other engagement channels. Life Stage Trigger Marketing programs optimize multi-channel campaigns by reaching consumers when they are most likely to engage brands and purchase their products and services.