I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and keynotes focused on helping savvy marketers capitalize on print as a profit-driving marketing channel.
According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.