Often times we engage with clients that are aware of the impact that new mover data has on their brand but requires additional support to take their trigger-based marketing for new movers to the next level. I’d like to share one such instance as the results just can’t be ignored.
Over the course of the next few blog posts, we’re going to show you different new mover strategies deployed by our clients and give you insider tips on the best way to leverage this data.
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.