Often times we engage with clients that are aware of the impact that new mover data has on their brand but requires additional support to take their trigger-based marketing for new movers to the next level. I’d like to share one such instance as the results just can’t be ignored.
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.
When challenged to grow the business at a greater rate, many growth marketers decide to crank up the dial on their digital efforts. But eventually, the spend and performance hits a point of diminishing returns.
The ability to test and learn across various marketing channels and the ability to adapt to the ever-changing environment will strengthen your ability to target, acquire, and retain the correct consumer at the correct time with the correct offer, resulting in a more profitable campaign.