As a marketer, it’s easy to get discourage with how to engage consumers and households with so much changing so quickly. What we do know is that times like these can’t last forever. We also know, as marketers, we need to take advantage of everything available to maximize the ROI of our budgets.
Speedeon has been successful in building a robust architecture on cloud platforms for many years. We have been recognized for successful deployments of HR and CRM Software as a Service. Our most recent accomplishment has been replacing our aging storage and compute hardware with Infrastructure as a Service.
Analytics professionals have superpowers in generalizing. We even describe how well a particular model is working by evaluating how well it “generalizes” to new data.
We aren’t unlike you; we have had to change our life abruptly in the most surreal fashion. As a company we are trying to keep moving at a normal pace while working from home in make-shift offices, children running around, dogs barking during video conference calls, with the surprising epiphany that a slower-pace in life can be a good thing.
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA).