For B2B marketers, working remote has presented a very specific set of challenges, among them, “How do we get in front of new customers? We’re definitely in unprecedented times, with no clear end in sight. The question is, how do B2B marketers leverage data to find new customers at home?
As seasoned marketers, we know that there are two primary requirements in order to execute a targeted marketing campaign.
In the first game of the 2014 Stanley Cup playoffs, between the Minnesota Wild and the Colorado Avalanche, trailing by one point in regulation time, with just over three minutes remaining, Colorado coach Patrick Roy pulled his goalie to get an extra attacker on the ice.
As a marketer, it’s easy to get discourage with how to engage consumers and households with so much changing so quickly. What we do know is that times like these can’t last forever. We also know, as marketers, we need to take advantage of everything available to maximize the ROI of our budgets.
Speedeon has been successful in building a robust architecture on cloud platforms for many years. We have been recognized for successful deployments of HR and CRM Software as a Service. Our most recent accomplishment has been replacing our aging storage and compute hardware with Infrastructure as a Service.
Analytics professionals have superpowers in generalizing. We even describe how well a particular model is working by evaluating how well it “generalizes” to new data.