According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.
Speedeon Data Hires Matt Whipple as Vice President, Marketing Services and Campaign Strategy
Many marketers have found the value in targeting movers. After all, consumers spend an average of $9,000 within three months of moving, so why not capitalize on this period of elevated spending?A
Speedeon hires a new SVP of Business Development & Strategic Partnerships