Insights on B2B Lead Generation from The ANA
I recently joined fellow marketing colleagues at a meeting of the Midwest Chapter of the ANA B2B Committee in Chicago. The focus of this meeting was on lead generation, and we enjoyed brainstorming solutions to the customer acquisition problems marketers face every day.
Deep Dive Into Analytics: Building Predictive Models (Part 2)
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part II in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition. You can read Part I here.
Three Things to Align for Targeted Marketing Success
I was recently reflecting on a quote by Charles De Gaulle: “Victory often goes to the army that makes the least mistakes, not the most brilliant plans.” As a Cleveland sports fan, I’m well aware of how mistakes can impact the outcome of the game and result in an upsetting defeat… but the implications of this quote extend well beyond that of a notable French statesman and sports teams.
Direct Mail Was Alive and Well at The Print Event
I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and keynotes focused on helping savvy marketers capitalize on print as a profit-driving marketing channel.
How Our Core Values Are A Function Of Speedeon’s Success
11 years ago, Speedeon Data CEO Gerard Daher set out to create a company that would be different.
Speedeon Welcomes Neil Barry as Chief Legal Officer
Speedeon Data Hires Neil Barry as a the Chief Legal Officer
Deep Dive Into Analytics: Building Predictive Models (Part 1)
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part I in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition.
Four Things Your Agency Needs To Be Agile
The marketing ecosystem continues to evolve at a rapid pace—and marketing agencies must evolve with it.
Newly Appointed Chief Technology Officer Paves the Way for Speedeon
Cleveland, OH July 3, 2018--Speedeon Data, a leading direct marketing and data solutions provider, announced the recent appointment of Maureen Bagley, a veteran information technology executive, as
In B2B Marketing, Data Is Just The Beginning
B2B marketers know that great direct marketing campaigns start with accurate data: A 2018 study showed that 89% of marketers believe data quality is critical in driving B2B sales and marketing campaigns.