Five Tips to Maximize Direct Mail Response
I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.
Four Takeaways from ANA Data & Measurement
We recently had the pleasure of attending the ANA 2019 Data & Measurement Conference Presented by Google.
Speedeon Welcomes Bruce Biegel, Senior Industry Executive to its Board of Advisors
Speedeon, a leading direct marketing and data solutions provider, has appointed Bruce Biegel to the company’s board of advisors.
What Makes a Good Direct Mail CTA?
Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components:
Volunteering In Our Community
Speedeon Data Employees Volunteer Around Town This August This August, Speedeon has been busy bring our core values into our community.
Insights on B2B Lead Generation from The ANA
I recently joined fellow marketing colleagues at a meeting of the Midwest Chapter of the ANA B2B Committee in Chicago. The focus of this meeting was on lead generation, and we enjoyed brainstorming solutions to the customer acquisition problems marketers face every day.
Deep Dive Into Analytics: Building Predictive Models (Part 2)
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part II in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition. You can read Part I here.
Three Things to Align for Targeted Marketing Success
I was recently reflecting on a quote by Charles De Gaulle: “Victory often goes to the army that makes the least mistakes, not the most brilliant plans.” As a Cleveland sports fan, I’m well aware of how mistakes can impact the outcome of the game and result in an upsetting defeat… but the implications of this quote extend well beyond that of a notable French statesman and sports teams.
Direct Mail Was Alive and Well at The Print Event
I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and keynotes focused on helping savvy marketers capitalize on print as a profit-driving marketing channel.
How Our Core Values Are A Function Of Speedeon’s Success
11 years ago, Speedeon Data CEO Gerard Daher set out to create a company that would be different.