Riding this surreal tide
We aren’t unlike you; we have had to change our life abruptly in the most surreal fashion. As a company we are trying to keep moving at a normal pace while working from home in make-shift offices, children running around, dogs barking during video conference calls, with the surprising epiphany that a slower-pace in life can be a good thing.
Back to Basics
I’m focused on what our business is going to look like after this. How does our marketing strategy need to change for us to stay relevant?
Predictive models show cost-effective results
As a model developer at Speedeon, I naturally think a good starting place for improving marketing programs is – surprise! – to build a model.
The Importance of Timing When Planning Your Marketing
In the most basic terms, success within marketing hinges on the ability to drive traffic. Some would add a caveat that in order for traffic to be good, it must possess certain qualities supporting conversion
7 Insider Observations and Thoughts about COVID-19’s Impact on Direct Mail
Speedeons Matt Whipple shares insight on the impact of COVID-19 on Direct Mail
A Growth Marketers Guide to Launching Direct Mail
Marketers are starting to better understand the effect that direct mail has on customer growth. However, if you don’t know where or how to get started, your direct mail programs might fall short of expectations, leading to time and money wasted.
Our Core Values Formula
Core Values: How? Core Values are a key aspect to any business. They define what the company aspires to be, gives employees insight into the mission of the business and provides guidance as to how our
Data Privacy Regulations Are an Opportunity For More Personalized Marketing
I recently had the pleasure of joining DMCNY for The Emerging Role of Ethical Data Governance: What’s New and Concerning in Data Privacy.This panel focused on future of data legislation and best
Lessons From InsureTech Connect
InsureTech Connect is the world’s largest gathering of insurance leaders and innovators, and I had the opportunity to join more than 7,000 of the leading minds in insurance innovation and digital
Deep Dive Into Analytics: Building Predictive Models (Part 3)
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA).