We aren’t unlike you; we have had to change our life abruptly in the most surreal fashion. As a company we are trying to keep moving at a normal pace while working from home in make-shift offices, children running around, dogs barking during video conference calls, with the surprising epiphany that a slower-pace in life can be a good thing.
In the most basic terms, success within marketing hinges on the ability to drive traffic. Some would add a caveat that in order for traffic to be good, it must possess certain qualities supporting conversion
Speedeons Matt Whipple shares insight on the impact of COVID-19 on Direct Mail
Marketers are starting to better understand the effect that direct mail has on customer growth. However, if you don’t know where or how to get started, your direct mail programs might fall short of expectations, leading to time and money wasted.
I recently had the pleasure of joining DMCNY for The Emerging Role of Ethical Data Governance: What’s New and Concerning in Data Privacy.This panel focused on future of data legislation and best
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA).