A Growth Marketers Guide to Launching Direct Mail
Marketers are starting to better understand the effect that direct mail has on customer growth. However, if you don’t know where or how to get started, your direct mail programs might fall short of expectations, leading to time and money wasted.
Our Core Values Formula
Core Values: How? Core Values are a key aspect to any business. They define what the company aspires to be, gives employees insight into the mission of the business and provides guidance as to how our
Data Privacy Regulations Are an Opportunity For More Personalized Marketing
I recently had the pleasure of joining DMCNY for The Emerging Role of Ethical Data Governance: What’s New and Concerning in Data Privacy.This panel focused on future of data legislation and best
Lessons From InsureTech Connect
InsureTech Connect is the world’s largest gathering of insurance leaders and innovators, and I had the opportunity to join more than 7,000 of the leading minds in insurance innovation and digital
Deep Dive Into Analytics: Building Predictive Models (Part 3)
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA).
Five Tips to Maximize Direct Mail Response
I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.
Four Takeaways from ANA Data & Measurement
We recently had the pleasure of attending the ANA 2019 Data & Measurement Conference Presented by Google.
Speedeon Welcomes Bruce Biegel, Senior Industry Executive to its Board of Advisors
Speedeon, a leading direct marketing and data solutions provider, has appointed Bruce Biegel to the company’s board of advisors.
What Makes a Good Direct Mail CTA?
Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components:
Volunteering In Our Community
Speedeon Data Employees Volunteer Around Town This August This August, Speedeon has been busy bring our core values into our community.