Speedeon Data Hires Neil Barry as a the Chief Legal Officer
Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part I in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition.
Cleveland, OH July 3, 2018--Speedeon Data, a leading direct marketing and data solutions provider, announced the recent appointment of Maureen Bagley, a veteran information technology executive, as
According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.
Speedeon Data Hires Matt Whipple as Vice President, Marketing Services and Campaign Strategy
Many marketers have found the value in targeting movers. After all, consumers spend an average of $9,000 within three months of moving, so why not capitalize on this period of elevated spending?A
Speedeon hires a new SVP of Business Development & Strategic Partnerships