5 Easy Wins Marketers Can Implement by End of Year
Let’s close out this year with some easy wins for marketers; Data Hygiene, Data Appends, Analyze 2020, Map Out 2021 Plans, Take time for yourself and prepare for a strong start to the new year.
10 Do’s and Don’ts for Direct Marketing Campaigns
Planning marketing campaigns should be exciting and fun. This guide will help you through the planning process to ensure that goals are successfully achieved and repeatable.
Announcing the Speedeon Shared Mail Program
Where can marketers turn when they need to revitalize their marketing mix and put productive impressions in front of their target audience? Shared mail.
4 Things to Consider When Planning a Direct Mail Campaign
The ability to test and learn across various marketing channels and the ability to adapt to the ever-changing environment will strengthen your ability to target, acquire, and retain the correct consumer at the correct time with the correct offer, resulting in a more profitable campaign.
Using Life Event Data for Customer Retention
The key to success in this new environment is a shift from growth through acquisition at all costs to a mindset of developing lasting customer relationships.
Speedeon Appoints New Vice President of Strategic Clients and Marketing
CLEVELAND, OH--(October 5, 2020) – Speedeon Data, a leading direct marketing and data solutions provider, has promoted Anthony Pauley to Senior Vice President of Strategic Clients and Marketing.
How to Retain More Customers with Life Event Data
Use data to generate greater awareness for your audience. Demographic data will offer insight into age, gender, income and perhaps even attitudes and aspirations. Transactional data will offer insight into spend and share of wallet.
Speedeon Promotes Neil Barry to President
CLEVELAND, OH--(September 28, 2020) – Speedeon, a leading direct marketing and data solutions provider, has promoted Neil Barry to President.
3 Ways to Win Back Customers
Win back consists of a brand attempting, through one or more contacts, to reactivate lost customers or customers at risk of attrition. Offers and calls to action for these types of campaigns are usually very strong, costing the brand substantial markdown dollars and occasionally brand value.
B2B Marketing in a Work-From-Home World
For B2B marketers, working remote has presented a very specific set of challenges, among them, “How do we get in front of new customers? The question is, how do B2B marketers leverage data to find new customers at home?