Speedeon Appoints New Vice President of Strategic Clients and Marketing
CLEVELAND, OH--(October 5, 2020) – Speedeon Data, a leading direct marketing and data solutions provider, has promoted Anthony Pauley to Senior Vice President of Strategic Clients and Marketing.
How to Retain More Customers with Life Event Data
Use data to generate greater awareness for your audience. Demographic data will offer insight into age, gender, income and perhaps even attitudes and aspirations. Transactional data will offer insight into spend and share of wallet.
Speedeon Promotes Neil Barry to President
CLEVELAND, OH--(September 28, 2020) – Speedeon, a leading direct marketing and data solutions provider, has promoted Neil Barry to President.
3 Ways to Win Back Customers
Win back consists of a brand attempting, through one or more contacts, to reactivate lost customers or customers at risk of attrition. Offers and calls to action for these types of campaigns are usually very strong, costing the brand substantial markdown dollars and occasionally brand value.
B2B Marketing in a Work-From-Home World
For B2B marketers, working remote has presented a very specific set of challenges, among them, “How do we get in front of new customers? The question is, how do B2B marketers leverage data to find new customers at home?
It’s about the data.
I am often thinking about how to improve the predictions of a specific model or of our models in general.
Two Requirements for a Successful Targeting Marketing Campaign
As seasoned marketers, we know that there are two primary requirements in order to execute a targeted marketing campaign.
It's Not Luck
In the first game of the 2014 Stanley Cup playoffs, between the Minnesota Wild and the Colorado Avalanche, trailing by one point in regulation time, with just over three minutes remaining, Colorado coach Patrick Roy pulled his goalie to get an extra attacker on the ice.
Caring to the power of 4
Caring is an interesting thing; it is something that one demonstrates – not talks about. If one brags about their charity work but in actuality does very little and does it only for the recognition, then it is hollow and vacuous.
Keeping Up With Unemployment
As a marketer, it’s easy to get discourage with how to engage consumers and households with so much changing so quickly. What we do know is that times like these can’t last forever. We also know, as marketers, we need to take advantage of everything available to maximize the ROI of our budgets.