CLEVELAND, OH--(October 5, 2020) – Speedeon Data, a leading direct marketing and data solutions provider, has promoted Anthony Pauley to Senior Vice President of Strategic Clients and Marketing.
Win back consists of a brand attempting, through one or more contacts, to reactivate lost customers or customers at risk of attrition. Offers and calls to action for these types of campaigns are usually very strong, costing the brand substantial markdown dollars and occasionally brand value.
As seasoned marketers, we know that there are two primary requirements in order to execute a targeted marketing campaign.
In the first game of the 2014 Stanley Cup playoffs, between the Minnesota Wild and the Colorado Avalanche, trailing by one point in regulation time, with just over three minutes remaining, Colorado coach Patrick Roy pulled his goalie to get an extra attacker on the ice.