A client in the Insurtech space was looking to disrupt how people purchase auto insurance via a usage-based model. With a need to serve their message during a time when key segments were in-market for auto insurance. Using analytics and life event data
Over the course of the next few blog posts, we’re going to show you different new mover strategies deployed by our clients and give you insider tips on the best way to leverage this data.
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.
Speedeon Continues to Rank High in TruthSet's Q1 Scoring. In Q1 2021 Truthset scoring, Speedeon showed highly accurate data across many key categories, specifically those related to movers / residency.
As a strategist at Speedeon, I’m often having discussions with clients on how to drive meaningful business growth. Most often, this growth has been aimed towards acquiring new customers. Here are three different strategies that have worked for emerging brands.
When challenged to grow the business at a greater rate, many growth marketers decide to crank up the dial on their digital efforts. But eventually, the spend and performance hits a point of diminishing returns.
CLEVELAND, OH--(January 13, 2021) – Speedeon Data, a leading direct marketing and data agency, announced that its consumer marketing data sets participated, and scored well, in Truthset’s Q4 2020 Data Quality Truthscore Release.
Consumer buying habits have drastically changed more this year than in recent history - not only in what they buy, but how. Brands who are looking to find a new way to engage consumers need to consider launching or revisiting direct mail as a part of that strategy.