To manage risk, you need to know which consumers to target. Acquiring policyholders isn’t just about getting a signature on the dotted line, it’s about carrying that policy for years to come by using data and predictive analytics, you can create a laser targeted prospect model based on past customers.
DATAWATCH Intent empowers brands to identify likely converters 24/7 by connecting digital behaviors with offline records
The most successful marketing campaigns utilize data to nail the audience, the offer and the timing. But too often marketers rely on static “facts”. This person is a parent. This person has a child. We’re talking about trigger marketing programs.
You may have heard about the success other brands have had marketing to new movers. In fact, some brands have also found success marketing to people before they move. Determine if launching a triggered new mover program makes sense for your brand.
CLEVELAND, OH--(September 21, 2021) – Speedeon Joins Snowflake’s Data Marketplace to Make Best-In-Class Life Event Data Available for Immediate Access. Snowflake customers can now tap into deeper insights utilizing Speedeon’s fresh, market-leading data points on key consumer life events like marriage, moving and parenthood.
When creating a new mover acquisition marketing campaign, many brands forget that messaging new movers is best done across multiple channels. We often see clients come to us wanting to run weekly new mover campaigns via direct mail and are surprised when we offer to combine direct mail with email or digital and social channels like Facebook to enhance performance.