With increasing mortgage rates, higher home prices and a shortage of newly constructed homes, the long-term future of the housing market and in turn, new mover marketing, is decidedly uncertain.
AudienceMaker is a strategic growth platform that helps brands gain unparalleled access to valuable and actionable data on their customers and prospects.
At Speedeon we have always been experts in the Mover data field and we wanted to craft an easy-to-digest breakdown of the current mover landscape.
To manage risk, you need to know which consumers to target. Acquiring policyholders isn’t just about getting a signature on the dotted line, it’s about carrying that policy for years to come by using data and predictive analytics, you can create a laser targeted prospect model based on past customers.
Think You Don’t Need Data Monitoring? Take This Quiz. What is data monitoring and why might it matter to you? Data monitoring is really a definition that Speedon is defining for marketers.
DATAWATCH Intent empowers brands to identify likely converters 24/7 by connecting digital behaviors with offline records
The most successful marketing campaigns utilize data to nail the audience, the offer and the timing. But too often marketers rely on static “facts”. This person is a parent. This person has a child. We’re talking about trigger marketing programs.
You may have heard about the success other brands have had marketing to new movers. In fact, some brands have also found success marketing to people before they move. Determine if launching a triggered new mover program makes sense for your brand.
CLEVELAND, OH--(September 21, 2021) – Speedeon Joins Snowflake’s Data Marketplace to Make Best-In-Class Life Event Data Available for Immediate Access. Snowflake customers can now tap into deeper insights utilizing Speedeon’s fresh, market-leading data points on key consumer life events like marriage, moving and parenthood.
When creating a new mover acquisition marketing campaign, many brands forget that messaging new movers is best done across multiple channels. We often see clients come to us wanting to run weekly new mover campaigns via direct mail and are surprised when we offer to combine direct mail with email or digital and social channels like Facebook to enhance performance.