It’s about the data.
I am often thinking about how to improve the predictions of a specific model or of our models in general.
Two Requirements for a Successful Targeting Marketing Campaign
As seasoned marketers, we know that there are two primary requirements in order to execute a targeted marketing campaign.
It's Not Luck
In the first game of the 2014 Stanley Cup playoffs, between the Minnesota Wild and the Colorado Avalanche, trailing by one point in regulation time, with just over three minutes remaining, Colorado coach Patrick Roy pulled his goalie to get an extra attacker on the ice.
Caring to the power of 4
Caring is an interesting thing; it is something that one demonstrates – not talks about. If one brags about their charity work but in actuality does very little and does it only for the recognition, then it is hollow and vacuous.
Keeping Up With Unemployment
As a marketer, it’s easy to get discourage with how to engage consumers and households with so much changing so quickly. What we do know is that times like these can’t last forever. We also know, as marketers, we need to take advantage of everything available to maximize the ROI of our budgets.
Cloud Shapes
Speedeon has been successful in building a robust architecture on cloud platforms for many years. We have been recognized for successful deployments of HR and CRM Software as a Service. Our most recent accomplishment has been replacing our aging storage and compute hardware with Infrastructure as a Service.
Resourceful – Tenacious – Tough
How does a smaller company like Speedeon compete with much larger competitors – and win? How do we have household name businesses as customers? Why do we have such an amazing number of customer referrals?
Communicating Complexity: Lessons Learned in Sharing Analytics
Analytics professionals have superpowers in generalizing. We even describe how well a particular model is working by evaluating how well it “generalizes” to new data.
Break the Cycle and Improve Marketing Performance
Over time I’ve observed brands fall into the trap of doing the same thing over and over again and expecting different results
Speedeon Core Values: 27.2
We consider the “extra mile” as something that we do after completing the full marathon. We have the expectation that the base requirements of our work is at a higher level than the requirements for other companies.