Part 3 – New Mover Data Increases ROI and Customer Retention for National Hardware Brand
Often times we engage with clients that are aware of the impact that new mover data has on their brand but requires additional support to take their trigger-based marketing for new movers to the next level. I’d like to share one such instance as the results just can’t be ignored.
2020 New Mover Trends Report
America on the Move May, 2021 - 2020 saw some of the most dramatic shifts in new mover behaviors in recent years. Many renters and owners held off on moving as the pandemic took root and the uncertainty put many households’ plans on hold.
Part #2 – Break into Niche Markets with Descriptive Analytics & Life Event Data
A client in the Insurtech space was looking to disrupt how people purchase auto insurance via a usage-based model. With a need to serve their message during a time when key segments were in-market for auto insurance. Using analytics and life event data
Part #1 - Modeled New Mover Data Drives Lift in Response & Spend
Over the course of the next few blog posts, we’re going to show you different new mover strategies deployed by our clients and give you insider tips on the best way to leverage this data.
5 Ways to Track Your DM Campaign
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.
Speedeon Continues to Rank High in TruthSet's Q1 Scoring
Speedeon Continues to Rank High in TruthSet's Q1 Scoring. In Q1 2021 Truthset scoring, Speedeon showed highly accurate data across many key categories, specifically those related to movers / residency.
3 Data Sources Emerging Brands Can Test
As a strategist at Speedeon, I’m often having discussions with clients on how to drive meaningful business growth. Most often, this growth has been aimed towards acquiring new customers. Here are three different strategies that have worked for emerging brands.
Four Reasons Why Emerging Challenger Brands Can’t Afford to Ignore Direct Marketing
When challenged to grow the business at a greater rate, many growth marketers decide to crank up the dial on their digital efforts. But eventually, the spend and performance hits a point of diminishing returns.
In 2020–Consumers Kept Moving
In 2020 – Consumers Kept MovingDespite American cities being in widespread lockdowns, consumers still moved in 2020, and the trend looks to continue into 2021.
Speedeon Earns High Scores for Data Accuracy from Truthset's Q4 2020 Data Quality Analysis
CLEVELAND, OH--(January 13, 2021) – Speedeon Data, a leading direct marketing and data agency, announced that its consumer marketing data sets participated, and scored well, in Truthset’s Q4 2020 Data Quality Truthscore Release.
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