Speedeon Joins Snowflake’s Data Marketplace
CLEVELAND, OH--(September 21, 2021) – Speedeon Joins Snowflake’s Data Marketplace to Make Best-In-Class Life Event Data Available for Immediate Access. Snowflake customers can now tap into deeper insights utilizing Speedeon’s fresh, market-leading data points on key consumer life events like marriage, moving and parenthood.
How to Build Targeted Custom Advertising Audience on Facebook to Reach New Movers
When creating a new mover acquisition marketing campaign, many brands forget that messaging new movers is best done across multiple channels. We often see clients come to us wanting to run weekly new mover campaigns via direct mail and are surprised when we offer to combine direct mail with email or digital and social channels like Facebook to enhance performance.
How to Execute a Direct Mail Campaign
If you’re a brand considering launching the direct mail channel or it’s a new role in your career, this 10-point checklist is for you.
Speedeon hires Jessica Bebar and Scott Ottenweller to join their Client Strategy team.
CLEVELAND, OH--(July 7, 2021) – Speedeon, a leading direct marketing, and data solutions provider, has hired Jessica Bebar and Scott Ottenweller to join their Client Strategy team.Scott will serve as
Part #3 – New Mover Data Increases ROI and Customer Retention for National Hardware Brand
Often times we engage with clients that are aware of the impact that new mover data has on their brand but requires additional support to take their trigger-based marketing for new movers to the next level. I’d like to share one such instance as the results just can’t be ignored.
2020 New Mover Trends Report
America on the Move May, 2021 - 2020 saw some of the most dramatic shifts in new mover behaviors in recent years. Many renters and owners held off on moving as the pandemic took root and the uncertainty put many households’ plans on hold.
Part #2 – Break into Niche Markets with Descriptive Analytics & Life Event Data
A client in the Insurtech space was looking to disrupt how people purchase auto insurance via a usage-based model. With a need to serve their message during a time when key segments were in-market for auto insurance. Using analytics and life event data
Part #1 - Modeled New Mover Data Drives Lift in Response & Spend
Over the course of the next few blog posts, we’re going to show you different new mover strategies deployed by our clients and give you insider tips on the best way to leverage this data.
5 Ways to Track Your DM Campaign
One way to capture information is through leveraging the Call-to-Action (CTA) and the offer that will appear on the mail piece to direct the consumer to transact in a meaningful way. The CTA is the desired end goal, like “Shop with Savings” or “Call Today!” whereas the offer lends itself to the hook or rather, the tracking component in your direct mail piece.
Speedeon Continues to Rank High in TruthSet's Q1 Scoring
Speedeon Continues to Rank High in TruthSet's Q1 Scoring. In Q1 2021 Truthset scoring, Speedeon showed highly accurate data across many key categories, specifically those related to movers / residency.
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