For retailers, success depends on identifying and engaging consumers who are in market for your products and services. This is achieved through impactful and personalized brand experiences across relevant engagement channels.
Discover High Value Audiences
We begin with advanced data segmentation strategies, which take your customers from “unknown to known”. Lifestyle data overlays provide rich customer profiles and actionable insights, drawing from more than 1,000 individual and household-level demographic attributes. Mover and other life stage data identifies consumers in transition, who are spending heavily and engaging new brands. Geotargeting and CRM matching segmentation analyses identify current and prospective customers moving into or within your trade areas, enabling you to fine-tune acquisition and retention strategies and communications.
Lifestage, Lifestyle, Channel Data
Moved Within/Out Of Footprint
Do you want to identify your best performing customers or more prospective customers just like them? Our predictive models enable you to identify customers most likely to respond to an offer, visit your stores most often, have the largest cart sizes, or provide the greatest lifetime value. Cloning or lookalike models enable you to scale promotions and grow your customer base by identifying customers with attributes similar to your best customers.
Deploy the Right Message Through the Right Channels
Point Of Sale
Today’s retail customer expects seamless, personalized and responsive connections with their favorite brands across multiple channels. Our comprehensive channel data and advanced data technologies facilitate omni-channel deployment across direct mail, email, display and mobile advertising, point-of-sale, telemarketing, and other engagement channels. Omni-channel deployment drive increased response rates and revenue, and create more engaged and loyal customers.
Your Data-Driven Success is Our Goal
Speedeon Data has extensive experience working with leading retailers, and proven expertise in data sciences, database technologies, digital and other direct marketing strategies. We will work closely with you in developing custom data solutions that optimize customer engagement throughout the Customer Life Cycle, and maximize return on marketing investment. Our robust Data Management Platform provides access to highest quality mover, life stage and lifestyle data available.