For cable & satellite TV providers, alarm companies, and other companies within the residential services industry, the competition for today’s customers is fierce. Speedeon Data offers a range of data-driven solutions that enable our client companies to engage current and prospective customers when they are in-market for residential services with impactful, cross-channel communications.
Across the Customer Life Cycle, we develop custom solutions that drive important metrics, such as increasing average revenue per user (ARPU), while decreasing subscriber acquisition costs (SAC).
Acquire New Customers on The Move
Identify customers and subscribers moving into or within service areas, and understand their potential need for services and responsiveness to offers. By providing the highest quality mover data, Speedeon Data supports your on-going marketing programs by putting you in touch with movers days or even weeks ahead of the competition, when prospective customers are most responsive.
Retain Valuable “At Risk” Customers Preparing To Move
Our premover data identifies valuable current customers as they list and sell their homes, enabling you to retain “at risk” customers through incentives to maintain services in their new homes.
Identify Cross-Sell Opportunities
As consumers become newly married, have children, or become newly single, they are more likely to purchase new products or increase service premiums. Speedeon Data’s Life Stage Trigger Marketing programs enable you to engage current customers as they move through these important life stages.
Optimize Performance Through Omni-Channel Deployment
Engaging current and perspective customers through multiple channels improves engagement and optimizes important performance metrics such as subscriber acquisition costs and average revenue per user. Our comprehensive channel data and advanced data technologies facilitate omnichannel deployment across direct mail, email, display and mobile advertising, and telemarketing channels.
Your Data-Driven Success is Our Goal
Speedeon Data has extensive experience working with leading residential service providers, and proven expertise in data sciences, database technologies, digital and other direct marketing strategies. We will work closely with you in developing custom data solutions that optimize customer engagement throughout the Customer Life Cycle, and maximize return on marketing investment. Our robust Data Management Platform provides access to highest quality mover, life stage and lifestyle data available.