NEW MOVER DATA
Americans are on the move. Up to 30 million people will move this year – each of whom will spend $8,500 on average within the first 3 months of their move. Reaching movers at the right time in their purchase cycle is critical.
Reach Over 95% of New Movers Nationwide - Many Within 24 Hours of Their Move
Historically, mover data has been slow to compile. As a result, many companies have missed prime opportunities with this market, sending direct messages several weeks after a move – after new residents have made most of their important purchasing decisions.
Speedeon Data® provides you with access to over 95% of new movers nationwide - many within 24 hours of their move. We begin with our comprehensive customer data which is updated from more than 3,000 separate data feeds each day. We then classify, deduplicate, and cleanse our customer data on a 30-day rolling basis using our proprietary algorithms. The result is the most accurate and comprehensive daily and weekly new mover data available.
Data Overlays Further Enhance New Mover Data
Speedeon Data further enhances its new mover data with demographic and modeled data overlays. Our MoverExact, Modeled New Mover Program combines multivariate regression analysis and new mover data using ZIP+4™ data models. The result is powerful analytical and predictive tool, which enables accurate identification of key underlying demographic and geospatial attributes among target audiences. With MoverExact, you are able to optimize new mover marketing programs by reducing mail quantities while increasing response rates.
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 AT A GLANCE
New Mover Data
Current Database Size
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Monthly: Up To 2,100,000
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Weekly: Up To 490,000
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Daily: Up To 70,000
Selects
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Address
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CASS™ Processed & DPV®
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Single / Multi-Family Dwellings
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Telephone
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100% Available / Where Available
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“Do Not Call” Flagged
Data Elements & Overlays
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Name / Address / Telephone Number
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Effective Move Date
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Predicted Home Value / Predicted Income / Other Demographic Data (650+ Data Elements)
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Modeled Data (ZIP+4™)
Available Products
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Mover24: Daily New Movers – Every 24 Hours
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MoverLink: Links the most accurate & comprehensive new mover data with prior address info
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MoverPrecise: Daily New Movers – Quarantined For Added Accuracy
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MoverPlus: Weekly New Movers
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MoverExact: Combining Zip+4 models with New Movers
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Premover45: Pre-movers in the "closing" process
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PremoverPrecise: Pre-movers that recently put their houses on the market
Industries Served
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