MODELED DATA
Are you aware that Modeled Data can be more accurate, powerful and complete than traditional demographic data? Speedeon Data® compiles an extensive amount of demographic data in order to model and score a wide-range of data elements – enabling you to gain key customer insight and improve direct marketing results.
Speedeon Data’s Modeled Data is aggregated at the zip+4 level from over 120 different sources and is readily appended to any data assets. Unlike traditional demographic data, which may have a population saturation level of only 60%, Modeled Data is available for 99% of customer records, and is accurate up to a 96% confidence level. And, because the data is aggregated at a micro-regional level, it is compliant with privacy and security regulations such as the FCRA and GLB Acts.
Since Speedeon Data compiles its Modeled Data from over 120 sources of demographic and other lifestyle data, it is able to model and score a wide range of data elements. Speedeon Data customers use Modeled Data in a variety of applications, including:
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Reduction of low performing records within direct mail campaigns
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Data segmentation and analysis
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Improved customer insight and prospect profiling
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Model building
Available in both real-time via the XML API or in batch mode, Speedeon Data’s Modeled Data increases the value of your underlying customer data by providing better customer intelligence and enhanced prospect targeting capabilities. |
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 AT A GLANCE
Modeled Data
Key Facts
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Compiled from 120+ demographic data sources
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Aggregated at the Zip+4 level
Key Advantages
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99% saturation coverage
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96% Confidence Level Accuracy Rate
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No privacy concerns regarding FCRA or GLB
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Facilitates model development
Types of Modeled Data
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Affluence
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Demographics
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Credit
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Religion / Politics
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Home / Mortgage
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Lifestyle
Modeled Data Elements
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Risk Proxy Model
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Income Score
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Net Worth Model
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Discretionary Spending Score
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Credit Trend Model
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Invested Assets Model
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Home Value
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Personal Age-Head of Household
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Number of Children at a Residence
Industries Served
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