MOBILE DATA
With the explosion of smart phones, mobile devices have become both an important source of customer insight and a critical conduit to customer interaction. Is your company effectively using mobile data to deliver the right content to the right customer at the right time?
A Comprehensive Mobile Database Compiled by Speedeon Data
Speedeon Data® maintains an extensive array of data provisioning partners who accumulate mobile data, including name and address, as well as mobile telephone number data, which is used in the compilation of Speedeon Data’s Mobile Database. This data is obtained from a variety of sources, including: self-reported data from online and off-line registrations, surveys, contests, loyalty programs, and other web-based and off-line sources.
Privacy considerations are of great importance to Speedeon Data, which is why all of our Mobile Data is opt-in and self-reported.
Data Hygiene Ensures Data Quality
Once the Mobile Data is delivered to Speedeon Data, the various data sources are first de-duplicated then undergo extensive hygiene to remove vulgarities and false data. Next, proprietary postal processing is applied, which CASS certifies and DPV validates the address data. Listings are also removed from the Mobile Data when a mover or trigger event takes place in order to keep the database as current and accurate as possible.
Useful Data Elements
The Mobile Data records contain name, address (parsed and non-parsed), and telephone number, as well as: street number, street name, Zip+4, DPV validation classification, latitude & longitude coordinates, counts, and FIPS Code. Mobile Data can be further overlayed with individual and household demographic data, as well as modeled (Zip+4) data.
Putting Mobile Data to Good Use
Speedeon Data customers use Mobile Data for a variety of purposes, including: Reverse Phone Append and Address Append for data capture, loyalty programs, and direct mail. Because Mobile Data is compiled from so many non-redundant sources, it is most often used to complement and enhance other name, address, and telephone number data sets.
Click here for a PDF of Mobile Data. |
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 AT A GLANCE
Mobile Data
Current Database Size
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140 MM Mobile
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100 MM Landline
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A large array of data partners
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Opt-in & Self-reported online & offline sources
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Name, telephone number, address
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Latitude & longitude coordinates
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Counts
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FIPS Code
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Deduplication
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Removal of false data
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CASS Certification
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DPV Processing
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Mailability Flags
Data Overlays
Industries Served
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