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A well educated, married man in his mid-twenties moves from a downtown apartment to a single family home in the suburbs. An affluent woman in her late sixties moves from her Midwestern, high-end, single family home to a condominium in Florida.
How important is having access to a new mover’s prior address to your business objectives? It may be more important than you think. Would you like to know if a new mover has relocated out-of-state, has moved within state, or is simply moving across town? Would you like to know key information regarding a new mover’s financial status, credit standing, education level, or other demography?
MoverLink by Speedeon Data® links the most accurate and comprehensive new mover data with prior address information. This “linked” new mover data is further enhanced by appending Speedeon Data’s best-in-class demographic data and ZIP+4™ modeled data. As a result, MoverLink provides a level of customer intelligence and actionable insight to new mover data that is unmatched within the industry.
New Mover Data is Built Daily from Core Data Assets
MoverLink begins with Speedeon Data’s core, daily new mover file, which utilizes proprietary algorithms to classify and deduplicate the data file from over 200 feeds, including: Utilities, Publishing & Subscriptions, Deed Data and other Self-Reported Sources. The result is the most complete and accurate name, address and phone data for new movers – anywhere.
New Mover Data is Enhanced Through Appends & Overlays
Speedeon Data appends demographic attributes to individual new movers at their prior address based on new movers’ prior or new addresses and overlay modeled ZIP+4 demographic data. Available for 99% of customer records and is accurate up to a 96% confidence level. It is compliant with privacy and security regulations. Demographic data and modeled ZIP+4 data overlays provide insight across a wide range of customer attributes, including: affluence, credit standing, education, health, home ownership, marital status, children, and more.
By providing prior address information and overlaying enhanced demographic and modeled data overlays, MoverLink enables you to identify critical customer attributes, target key customers, and to drive exceptional results from your new mover marketing programs.
Click here to download a PDF of MoverLink. |
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 AT A GLANCE
MoverLink
Approx. Number of Records:
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Weekly: 350K - 450K
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Monthly: 1.5MM - 2.0MM
Selects Include:
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Address: CASS Certified™, DPV® Processing, Single/Multi-Family Dwellings
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Telephone: 100% Available/Where Available, "Do Not Call" Flagged
Available Data Elements:
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Name/Address/Telephone
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Old Address
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Effective Date
Modeled Data:
Key Facts:
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Compiled from 120+ Demographic Data Sources
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Aggregated at the ZIP+4™ level
Key Advantages:
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99% Saturation Coverage
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96% Confidence Level Accuracy Rate
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No Privacy Concerns Regarding FCRA or GLB
Types of Modeled Data:
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Affluence
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Demographics
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Credit
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Religion/Politics
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Home/Mortgage
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Lifestyle
Industries Served:
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