If you’re a marketer, I know you use data to better understand your customers. By now you’re probably a wizard with spreadsheets, consult a whole host of reports, and have an honorary PhD in marketing metrics.Read More
By incorporating a response model that uses zip plus four data into your saturation mail strategy, you can be sure that you’re focusing solely on those households within the most responsive carrier routes.Read More
Data Dialogues is an on-going video series which explores important topics concerning data analytics and database marketing, and provides insight into how marketers can succeed in a data-driven world. In this episode of Data Dialogues, host, Jim Iott, and Justin Nelson, Director of Insights and CRM Strategy at Speedeon Data, discuss ways to improve marketing results using third-party data.
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