Mover Life Cycle

 

Movers are not a monolithic group. Rather, they are comprised of three distinct phases, which together are referred to as the Mover Life Cycle. A successful mover marketing strategy begins with understanding the various stages of this important cycle and how movers’ product and service needs, brand affiliations, and purchase behaviors change as they pass through its various stages.

 

The Mover Life Cycle

 

Purchase Behaviors

 

 

Premover

Home Listed


90 Pre-Move

  • Home Improvement
  • Home Furnishing
  • Mortgage Pre-Approval
  • Home Improvement Loans
  • Landscaping
  • Lawn Service

 

 

Premover

Under Contract


45 Days Pre-move

  • Mover Concierge
  • Moving and Storage
  • Self-storage
  • Truck/Equipment Rental
  • Customer Retention

 

 

New Mover

New Home


Post Move

  • Home Appliances/Soft Goods
  • Bank Accounts
  • Insurance
  • Home Security
  • Utilities, Grocery, Dining
  • Home Improvement Loans
  • Home Improvements
  • Furniture/Fixtures

 

Reach Homeowners as They List Their Homes

When first putting their houses on the market, premovers in the “homes listed” stage are looking for goods and services to increase their homes’ curb appeal, including contractor services, lawn care and landscaping, home furnishing and other residential upgrades. They may also be interested in home improvement loans, or even mortgage pre-approvals with regards to their future home. With more than half of all moves occurring within the same county, cable and satellite TV companies and similar service providers can also retain customers who may be receiving competitive "Welcome to the Neighborhood" offers.

 

Engage Homeowners When They Sell Their Homes

Later stage premovers in the “homes under contract or sold” stage usually relocate within 45 days. They are now in the market for goods and services needed just before, during, or after their move, such as mover concierge, moving and storage, self-storage, and truck and equipment rental. By targeting these later stage premovers, marketers establish important relationships with new customers, and proactively retain existing customers.

 

Reach New Movers Once They Have Relocated 

Once a new homeowner or renter has relocated, their product and service needs, brand affiliations, and purchase behaviors include a wide variety of goods and services. We put you in touch with new movers often within 24 hours of their move, before they are inundated with new-to-the-neighborhood solicitations from competitors.

 

New mover purchases include:

 

 

  • Bank Accounts
  • Utilities
  • Grocery/Dining
  • Cable & Satellite TV
  • Home Appliances/Soft Goods 

 

  • Home/Renters/Condo Insurance
  • Home Security
  • Interior Design/Home Improvement
  • Home Improvement Loans
  • Furniture/Fixtures
  • Cabinets, Countertops, Flooring

 

 

  • Auto Repair
  • Cosmetic/Haircare
  • Clothing