Life Stage Data

Memorable life events and milestones are constantly taking place, creating opportunities for marketers to engage their customers in new and impactful ways. Our life stage data, which identify consumers as they get married, have children or become newly single, will enable you reach the right customers at the right times with the right messages.

Make The Connections That Count

During life stage transitions, changing consumer needs dramatically impact buying behaviors, increase spending habits, and drive new brand relationships. For example, in addition to baby clothing, supplies, and furniture, new parents are often in the market for life insurance, new automobiles, and other ancillary products and services. By utilizing our comprehensive life stage data and trigger marketing programs, we enable you to acquire new customers or activate existing customers in market for your products and services.

Major life events often occur when people are moving and may further impact your marketing strategy. For example, recently engaged or married couples are often in the market to furnish a new home. By aligning our industry-leading mover data with life stage triggers, we are able to help marketers engage consumers with even more relevant and impactful communications.

 

 

Newly Married

 

New Baby

 

Newly Single

 

 

Major life events often occur when people are moving and may further impact your marketing strategy. For example, a young couple who recently had a child and bought a new home will likely have different retail, financial and insurance needs than a couple simply moving into a new home. By aligning our industry-leading mover data with life stage triggers, we are able to help marketers engage consumers with even more relevant and impactful communications.