Spring is in the air. With spring about to be in full bloom and summer just around the corner, most marketers are gearing up to promote their products and services to an abundance of new movers. The extension of the Federal Housing Tax Credit is a good indicator that we can expect to see a late surge of new homebuyers who are persuaded to take the plunge; a plunge that provides them with some extra cash in their pockets, courtesy of Uncle Sam. This could very well spawn an increase in shopping activity well beyond initial expectations.
According to our research study, 46% of purchases are made within the first month after the move takes place. This influx of activity is why so many marketers spend a large portion of their budgets going after this attractive target audience. Everything from purchasing small kitchen appliances to opening new checking accounts are potential opportunities for marketers to introduce their products and services and establish new customer relationships.
Not only is it important to identify new movers, but another vital element is recognizing consumer purchasing behaviors. Timeliness is of the essence when targeting new movers with a product or service. If your offer is just a few days late, a consumer could have already developed brand relationships resulting in missed opportunities on your behalf.
According to our research, most major purchasing decisions will occur within the first 2 weeks after the move. With new movers spending an average of $8,500 on a variety of products and services within the first few months of the move, it’s easy to see why being the first in their mail box or the first to get the customer on the phone is an important piece to the puzzle.
It’s a race against the clock, so how can you be sure you will reach these quick spenders before their purchasing decisions have already been made?
Historically, most new mover lists are not available to mail or call until 2 weeks after the move date. Based on our research, new movers tell us this is too late to present them with an offer because their shopping is nearly complete. The diagram below illustrates that most purchasing decisions are being made around day 7 following the move. If you’re too slow and wait to engage these ripe new movers you will most likely miss out on your acquisition opportunity.
Most data provider’s lists are not ready during the climax of new mover purchasing. However, there is a solution to reach these consumers at precisely the right time. Speedeon Data has the ability to identify a new mover within as little as 24 hours. Within 48 hours Speedeon Data provides mail ready files which are Delivery Point Verified to the secondary level. Additionally, we offer phone numbers (which meet Federal guidelines and Do-Not-Call regulations) on almost all of our new mover prospects.
The combination of Speedeon’s timely and accurate data continues to surpass the competition by reaching new movers first. In numerous tests these results have been proven, time and time again. Take advantage of the increase in homebuyers this spring and welcome your new customers to the neighborhood in record time.