Everyone has their favorite pizza place. Whether it’s a national chain restaurant, or a local pizza shop, it’s your first call when the craving hits your stomach. But before you order, you might consider using coupons. You also might consider having it delivered rather than picking it up.
It’s obvious coupons don’t appear out of thin air when you’re ready to order. Pizza companies thrive on coupon marketing and home delivery and that is why 40% of pizza market executives and operators rank direct mail coupons as very important to their marketing efforts and 32% rank them as important, according to the
2009 Pizza Industry Study.
While you may have a favorite pizza shop, marketers and advertisers are trying to persuade you in their direction when it comes time to order your next pie. So before you pick up the phone to satisfy your cravings, are you influenced by direct mail coupons?