March 12, 2012
“Fresh Brewed” Customer Data and Advanced Data Hygiene
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“Would You Drink Coffee That Was Brewed A Month Ago?” happens to be the headline of a new ad that we recently produced for an upcoming conference guide and trade publication. The ad intends to convey, hopefully in an interesting and memorable way, how customer data, like coffee, quickly becomes less accurate as it ages, leading to “bitter” results in terms of lower contact, delivery and response rates, and lower revenue and ROI. Just as you would never drink month old coffee, you certainly would not want to diminish marketing results or squander valuable marketing dollars by using inaccurate customer contact data.
The ad further explains how Speedeon Data maintains the “freshest” customer data in the industry (hint: each day, we “fresh brew” our data using more than 3,000 public and proprietary data feeds), and makes data available through our new mover programs, data optimization and data append services, and other innovative data solutions.
We also introduce our new Multiple Variable Processing “MVP” service, which provides industry leading hygiene and address deliverability by leveraging key components, including: CASS software, Address Standardization metrics, Address Mailability Verification, our Proprietary Change of Address service, as well as the National Change of Address.
If you are a direct marketer who is interested in maintaining the highest quality and most accurate customer address data, then we welcome the opportunity to speak with you further about MVP.
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Posted by Jim Iott
on March 12, 2012 at 1:49 PM
in Direct Marketing |
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