news

June 3, 2015

Speedeon Data and Affinity Solutions Announce Breakthrough Mover Targeting Solution

    

Enables Brands to Effectively Reach Consumers Early in Move Period, Weeks Before Competition

CLEVELANDJune 3, 2015  Speedeon Data and Affinity Solutions announced today the availability of an advanced marketing solution that enables brands to reach consumers weeks in advance of traditional mover marketing programs, capturing revenue and share opportunities at the earliest point, with greatest competitive advantage.  

Movers typically spend approximately $9,000 on a variety of goods and services associated with their relocation during a 16-20 week window of opportunity. A majority of that purchase activity, forty-six percent, occurs within the first 8 weeks, well before traditional mover programs are able to identify these high-spending consumers.

Key features and benefits of the Advanced Mover Spend Model include:

  • Billions of anonymized card-based transactions, and advanced Affinity data analytics, are used to identify early-stage move signals, providing brands access to movers well ahead of competitors using traditional mover programs.
  • Important consumer purchase behavior factors, such as Average Spend, Shop Rate, and Ticket Size, are accurately predicted, throughout the mover life cycle,
  • Purchase trends are tracked across a range of relevant industry verticals, including: Home Improvement, Home Supply & Goods, Home Furnishings, Telecommunications, Financial Services, and more.

"Consumers on average spend $9,000, and engage 71 brands, within the first 3 months of moving, making this lucrative audience a compelling target for retailers, cable companies, and financial services companies," said Gerard Daher, President & CEO of Speedeon Data. "Partnering with Affinity Solutions allows us to combine our best-in-class mover data with comprehensive transactional data and spending triggers to give our clients a significant competitive edge," added G.I. Zaratsian, Vice President, Strategy & Business Development at Speedeon Data.

"We're delighted to partner with Speedeon Data on this important new initiative." said Jonathan Silver, Affinity Solutions CEO, "Our combined data assets and analytic capabilities will enable marketers to connect with new mover consumers as never before possible."

About Speedeon Data: 
In a data-driven world, Speedeon Data enables leading brands and marketing service providers to achieve direct marketing success by driving actionable insight, impactful communications, and measurable results. Speedeon Data combines a client-focused approach with proven expertise in data analytics, data processing, and direct marketing.  Speedeon Data delivers the highest quality data through innovative solutions, including: best-in-class mover programs, data append and reverse append, advanced data hygiene and optimization, and data modeling and analytics. For more information, please visit
 www.speedeondata.com or follow the company on Twitter at @SpeedeonData.

About Affinity Solutions: 
Affinity Solutions is the industry leader in card-linked offers technology and transaction-enabled marketing solutions. Affinity leverages proprietary analytics, applied to a range of datasets in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time, for its financial institution, retailer, and digital platform partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, and approximately 10,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits designed to drive deeper and more valuable customer relationships for its partners. For more information, please visit
 www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns.

 


 

January 30, 2015

Speedeon Data Announces Employee Promotions

    

Cleveland, OH, January 30, 2015 – Speedeon Data, a leading data analytics and data solutions provider, is pleased to announce the promotions of Jim Iott to Vice President of Marketing, and Lindsey Kaiser to Director of Client Strategy.

In his new role, Iott oversees Speedeon Data’s brand and marketing strategies along with managing day-to-day activities of the company’s marketing team. He began his career at Speedeon Data in September 2011 as a marketing consultant. Since December 2013, Iott has served as the company’s Director of Marketing. Prior to Speedeon Data, he held numerous marketing, management and consulting positions at leading brands and marketing agencies. Iott is a graduate of the University of Michigan and DePaul University.

In her new role, Kaiser manages a client strategy team responsible for sales engineering, account management, and data modeling and analytics - ensuring that sales opportunities transform into successful client engagements. Kaiser joined Speedeon Data in January, 2014 as its Manager of Client Strategy. Prior to Speedeon Data, Kaiser worked for Infogroup, where she managed sales operations for the Infogroup Targeting Solutions division. Kaiser is a graduate of the University of Nebraska-Omaha.

“Jim and Lindsey have played instrumental roles in building the Speedeon Data brand, fulfilling our value proposition to our growing client base, and ultimately driving our successful growth trajectory,” remarks President and CEO, Gerard Daher, “These promotions are an affirmation of their talents and hard work, and further reflect the accomplishments of their respective teams and the entire Speedeon Data staff.”

About Speedeon Data:

Since 2008, Speedeon Data has enabled leading brands to achieve direct marketing success in a data-driven world by driving actionable insight, impactful communications, and measurable results. Speedeon Data combines a solutions-focused approach with proven expertise in data analytics, data processing, and direct marketing.  Through partnerships with leading digital, mobile and offline data providers, Speedeon Data provides its clients access to the most accurate and comprehensive contact data, behavioral data, lifestyle data, mover and other life stage data. Speedeon Data delivers the highest quality marketing data through innovative data solutions, which include: data modeling and analytics, mover marketing programs, data append services, data optimization and hygiene solutions. Comprehensive data sources and advanced data technologies enable Speedeon Data to facilitate multi-channel marketing across direct mail, email, mobile advertising, point-of-sale, telemarketing, and other direct marketing channels.

 


 

January 13, 2015

The Taylor Institute for Direct Marketing Executive Advisory Announces New Board Member

    

Akron, Ohio, January 13, 2015 The Executive Advisory Board of The Taylor Institute for Direct Marketing is pleased to welcome Gerard Daher, President and CEO of Speedeon Data Corporation, as its newest board member.

The Executive Advisory Board consists of industry leaders across a number of direct marketing fields whose primary function is to assist management by providing focus, furnishing direction and articulating purpose. Members generously volunteer their time to promote the mission of the programs as well as provide a broad spectrum of resources, such as financial support, faculty/student research projects, student employment opportunities and internships.

Gerard Daher currently serves as President and CEO of Speedeon Data, a leading-edge direct marketing and data services company, which he co-founded in 2008.  Speedeon Data enables leading brands to achieve multi-channel customer engagement and direct marketing success by combining proven expertise in data analytics, data processing, and direct marketing with the highest quality marketing data delivered through innovative data solutions.

For nearly 20 years, Gerard Daher has provided innovative direct marketing solutions to the financial services, retail, and telecommunications industries. His expertise in strategic development, marketing, business operations, and data technologies, has enabled Gerard to generate successful results for leading domestic and international organizations.

Gerard acquired his Master of Business Administration from the Weatherhead School of Management-Case Western Reserve University. He is active in numerous professional groups and associations, and serves on several of their advisory boards.

About Speedeon Data Corporation

Since 2008, Speedeon Data has enabled leading brands to achieve direct marketing success in a data-driven world by driving actionable insight, impactful marketing and customer engagement, and measurable results. Our comprehensive data sources and advanced data technologies facilitate multi-channel marketing across direct mail, email, mobile advertising, point-of-sale, telemarketing, and other direct marketing channels.  Speedeon Data is headquartered in Cleveland, OH, with data center operations in Atlanta, GA. For more information, please visit speedeondata.com.

About The Taylor Institute for Direct Marketing

The Taylor Institute's mission is to advance best practices and disseminate new Direct/Interactive Marketing knowledge. Taylor Institute programs and initiatives are designed to be integrated with the College of Business Administration Marketing curriculum. This integration helps provide experiential learning opportunities to supplement the theoretical, classroom knowledge gained by students, which truly makes the Taylor Institute a location where “theory meets practice.”  The Taylor Institute for Direct Marketing at The University of Akron was founded in 2004 by Gary and Karen Taylor, Founders of InfoCision Management Corporation (www.infocision.com). For more information, please visit The Taylor Institute

 
 

 

 

December 4, 2014

Speedeon Data Designated as a 2014 Weatherhead 100 Company

    

(Cleveland, Ohio, December 4, 2014) Speedeon Data, a leading data solutions provider and database marketing company, will be honored as a Weatherhead 100 winner this evening at a black tie awards ceremony hosted by the Case Western Reserve University Weatherhead School of Management. The awards ceremony and dinner will take place at Executive Caterers at Landerhaven.

The Weatherhead 100 award was established in 1988 in order to celebrate Northeast Ohio’s spirit of entrepreneurship and to recognize companies that exemplify innovative success in the region. The annual Weatherhead 100 awards ceremony recognizes the region’s 100 fastest-growing companies based on revenue from the past five years. 

“It is an honor to be named as a Weatherhead 100 winner and to listed among the outstanding companies within this notable group,” remarks Gerard Daher, Speedeon Data President and CEO, and Weatherhead School of Management alumnus, “This award is a reflection of Speedeon Data’s persistent drive for innovation and excellence, and our focus on building successful relationships with our growing client-base of leading brands.”

 

About Speedeon Data:

Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight and engagement, and measurable omni-channel marketing. Speedeon Data provides the highest quality contact and marketing data delivered through smart, innovative data solutions, including data append, reverse phone and email append mover programs, data hygiene and optimization, and data modeling and analytics.  

About the Weatherhead School of Management and Weatherhead 100 Award:

The Weatherhead School of Management is respected, locally and globally for research of enduring consequence, and is recognized for attracting and educating managers to design novel solutions to the most complex issues facing business and society. The mission Weatherhead is to develop transformational ideas and outstanding leaders for the advancement of business and society, and to educate leaders who innovate using design practices. Faculty, students and alumni contribute to its innovative endeavors, and create sustainable value through intrapreneurship, entrepreneurship, and social entrepreneurship. The 2014 Weatherhead 100 award is based on percentage revenue growth over a five-year period (2009-2013). Additionally, they had to be Northeast Ohio based, and not subsidiaries or divisions of other companies—as of December 31 of the last year measured. Revenue in the initial year must have been at least $100,000, and revenue in the most recent year must have been at least $1 million.

 
 

 

 
September 3, 2014
 

Speedeon Data Launches Ethnic Database

    

(Cleveland, OH; Wednesday, September 3, 2014) In response to increasing diversity and growing client demand for ethnic and multicultural marketing capabilities, Speedeon Data, a leading data analytics and data solutions provider, has completed the development of a best-in-class Ethnic Database.

Ethnic diversity is on the rise.  According to U.S. Census data, over 60 million people speak a language other than English at home.  Currently, ethnic minorities comprise nearly 50% of the populations of our 5 largest DMA’s and make up more than 50% of the populations in our two largest states, California and Texas.   Within the next 35 years, the combined populations of ethnic minorities are projected to become our country’s permanent majority.

Speedeon Data’s Ethnic Database is multi-sourced from leading ethnic data providers and provides one of the most comprehensive and accurate ethnic data resources available anywhere, encompassing more than thirty ethnic groups, two-hundred countries of origin, ninety languages, and fifteen identified religions.  The Ethnic Database is powerful resource for marketers, which, in conjunction with Speedeon Data’s extensive life stage data and modeled demographic “lifestyle” data, can be used to develop enhanced ethnic segmentation models and highly targeted multicultural marketing communications.

“As our population becomes more diverse, our clients are recognizing the importance of engaging current and prospective customers through effective ethnic marketing programs,” remarks Marc Jerauld, Speedeon Data’s Chief Revenue Officer, “Insights into ethnicity, language, assimilation, and other cultural dimensions are prerequisites to relevant and effective customer engagement.  Our Ethnic Database is another example of Speedeon Data’s focus on developing best-in-class, data-driven solutions that enable clients to achieve new levels of marketing success.”

About Speedeon Data:

Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight and engagement, and measurable multi-channel marketing. Speedeon Data provides the highest quality contact and marketing data delivered through smart, innovative data solutions, including data append, reverse phone and email append mover programs, data hygiene and optimization, and data modeling and analytics.  

 
 

 
 
 
May 8, 2014


Speedeon Data Selected to Sponsor at the GRMA Executive Leadership Forum

    
 
Speedeon Data has been selected to sponsor at this year’s annual Global Retail Marketing Association Executive Leadership Forum being held May 15th-17th at The Don CeSar Beach Resort in St. Pete Beach, FL.
 
The GRMA Leadership Forum is by invitation only and is offered on a first-come, first-served basis to eligible attendees. A select group of 125 CEOs, CMOs and other key decision makers along with executives from twenty-five solution providers are invited to participate in an exclusive, two-and-a-half day educational and networking leadership forum. The world class forum cultivates inspiration, ideas and peer exchange, and features a provocative agenda of globally recognized speakers from business and government. 
 
The 2014 Forum marks the sixth consecutive year that Speedeon Data has been one-of-only twenty-five premier solution-provider partners chosen to participate in GRMA's Executive Leadership Forum. Speedeon Data President & CEO, Gerard Daher, has served on the GRMA Advisory Board since 2011. Mr. Daher will be accompanied by Marc Jerauld, Speedeon Data’s Chief Revenue Officer. 
 
“GRMA is unparalleled when it comes to fostering quality relationships with the highest level decision-makers from leading brands within the retail industry,” remarks Mr. Daher, “World-class speakers, a truly thought-leading agenda, and exclusive networking opportunities means this a must attend event for Speedeon Data. “I am really looking forward to my first GRMA Forum,” adds Mr. Jerauld, “This is a premier opportunity to connect with key individuals and to better understand the unique goals and challenges.”

About The The Global Retail Marketing Association:

The Global Retail Marketing Association (GRMA) is the premier exclusive and interactive association for retail CEOs, CMOs and executive decision makers. Through continuous networking platforms and resources such as the annual leadership forum, regional events, online CMO community, weekly newsletter, research, reports, and case studies, the GRMA provides continuous education and engagement within the global retail marketing community to develop better business leaders and affect positive change in the industry and society.

The hallmark of the GRMA is the annual Executive Leadership Forum. An invitation-only event, it combines the top business leaders and marketing professionals from the world's leading retail, food, finance and hospitality chains for the purpose of leadership education, inspiration, best practices exchange and intimate networking opportunities. 

 


 


April 24, 2014

Speedeon Data Appoints Industry Visionary to Company Board of Advisors

    

Brian Rainey appointment coincides with new executive team additions and continued company advancement in high-growth consumer data categories

(Cleveland, OH; Thursday, April 24, 2014) Gerard Daher, President and Chief Executive Officer of Speedeon Data, a leading direct marketing and data solutions provider, today announced the appointment of Brian Rainey to the company's Board of Advisors. In his role, Rainey will utilize his considerable experience and industry knowledge to guide and support Speedeon Data in navigating new strategic directions and achieving company growth objectives.

 

"We asked Brian to serve on Speedeon Data's Board of Advisors because of his outstanding experience and a proven track record of turning strategic vision into successful reality," Daher said. "With Speedeon Data in a period of rapid growth, it is an ideal time to benefit from Brian's invaluable insight and support."

Currently, Rainey is President of Path2Response, a firm designed to help omni-channel marketers interpret results from multiple media and eliminate the bias that exists within attribution models. He is the former President of Epsilon Targeting, where he oversaw the operation and development of Epsilon's unique data offerings. Rainey also served as Chief Executive Officer of Abacus, Director of Marketing for The Sharper Image, and List Developer Manager at Sara Lee. He has an unmatched track record of growing sales and transactions and maximizing efficient business practices.

"I look forward to serving on Speedeon Data's Board of Advisors," Rainey said. "The company is well positioned across key areas, and is poised for continued success. I am confident that my experience identifying opportunities and building successful companies will map well to Speedeon Data's strategic goals."

Rainey's appointment follows closely on the heels of the company's recent addition of Marc Jerauld, a veteran sales and management executive, as Chief Revenue Officer — responsible for all aspects of revenue generation, including sales strategy and management, customer acquisition, and client strategy and retention. Jerauld brings to Speedeon nearly 20 years of leadership experience across multi-channel, direct marketing solutions and success across all phases of business development and sales management.

Jerauld has extensive experience building scalable, high-performance sales organizations, generating revenue through enterprise engagements and strategic partnerships, and developing impactful, go-to- market strategies. Prior to joining Speedeon Data, Jerauld held sales and leadership positions at Automatic Data Processing, Inc., Johnson Controls, The ADT Corporation, and for the past nine years, at Infogroup.

"The additions of Brian, Marc and other key leadership and staffing positions reflect the continued value Speedeon Data offers major consumer brands looking for the highest quality data services and strategies," added Daher. "We continue to stand apart with our customers by offering smart, data-driven solutions and successful outcomes.

"We'll continue that approach as we add critical expertise to our existing knowledgebase, extend our technology and data processing capabilities, and expand our data solutions. Ultimately, our goals are to position Speedeon Data for the future and better serve our growing list of clients and partners."

About Speedeon Data: 

In a data-driven world, Speedeon Data enables leading brands and marketing service providers to achieve direct marketing success by driving actionable insight, impactful communications, and measurable results. Speedeon Data combines a client-focused approach with proven expertise in data analytics, data processing, and direct marketing. Speedeon Data delivers the highest quality data through innovative solutions, including: data append, reverse phone and email append, mover programs, data hygiene and optimization, and data modeling and analytics.


 


 


February 13, 2014

Newly Appointed Chief Revenue Officer Positions Speedeon Data for Continued Growth

    



(Cleveland, OH; Friday, February 13, 2014) Speedeon Data, a leading direct marketing and data solutions provider, announced the recent appointment of Marc Jerauld, a veteran sales and management executive, as Chief Revenue Officer. Marc brings more than 17 years of leadership experience to Speedeon Data, and has demonstrated success across all phases of business development and sales management. He has particular experience at building scalable, high-performance sales organizations, generating revenue through enterprise engagements and strategic partnerships, and developing impactful, go-to-market strategies.

In his role, Marc is responsible for all aspects of revenue generation, including sales strategy and management, customer acquisition, and client strategy and retention. He is assuming a primary role in driving continued expansion into target industries by building new and existing relationships with leading consumer brands and marketing service providers, and positioning Speedeon Data as an industry-leading provider of innovative, data-driven solutions. 

“We are thrilled with having Marc join our growing team at Speedeon Data,” remarks Gerard Daher, Speedeon Data President and CEO, “Marc’s experience across multi-channel, direct marketing solutions, along with his ability to apply innovative technologies to value-based strategies and client-focused solutions, enables us to better serve our clients while achieving important company goals.” Jerauld remarks, “I am excited about my new role with Speedeon Data, whose focus on building collaborative client and partner relationships around high-value solutions provides their clients with significant competitive advantages, and uniquely positions the company for long-term success.”

Prior to joining Speedeon Data, Marc held sales and leadership positions at Automatic Data Processing, Inc., Johnson Controls, The ADT Corporation, and for the past 9 years, at Infogroup. Marc earned a Master of Science in Information and Communication Science from Ball State University, where he also obtained a Bachelor of Science.

About Speedeon Data:

Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight and engagement, and measurable multi-channel marketing. Speedeon Data provides the highest quality contact and marketing data delivered through smart, innovative data solutions, including data append, reverse phone and email append mover programs, data hygiene and optimization, and data modeling and analytics. 
 


 


 


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