June 18, 2013
ANNOUNCING A NEW PRECISION TARGETING AND MEASUREMENT MOBILE ADVERTISING PRODUCT FOR CONSUMERS MOVING TO NEW HOMES
AdHaven Bullseye™ for New Movers allows advertisers unique ability to target households at each stage of the move process and measure actual sales lift.
4INFO, a mobile advertising technology company that makes mobile measurable, today announced immediate availability of its newest product – AdHaven Bullseye™ for New Movers. By utilizing best-in-class mover data provided by Speedeon Data, the product enables mobile advertisers to provide targeted product and service offers to people at every stage of the move process, and to measure results where they count — at the cash register.
AdHaven Bullseye for New Movers enables the delivery of highly-relevant mobile advertising to consumers across three different phases of the mover lifecycle: pre-movers with homes listed, pre-movers with homes under contract, and recently relocated new movers. These segments provide reach to the 4-5 million households monthly that have moved within the past 90 days, as well as 1-2 million households currently in the process of selling their homes. Pre-mover and new mover files are updated weekly.
“As consumers progress through the mover lifecycle, their purchase behavior changes dramatically,” said Speedeon Data President and CEO Gerard Daher. “Because Speedeon Data reaches over 95% of new movers - many within 24 hours of their move, advertisers can be the first to reach this lucrative consumer segment and can also retarget responsive movers as they pass through each stage of their relocation.”
4INFO developed its AdHaven Bullseye targeting and measurement capabilities by analyzing millions of mobile ad requests with location and using proprietary algorithms to match more than 152 million mobile devices to 101 million U.S. households. Speedeon Data’s mover data is matched to households, enabling advertisers to exclusively target advertising to mover segments and eliminate wasted ad impressions.
“Insight and timing are critical to marketers who want to reach people at specific points in their mover lifecycle with highly relevant mobile advertising offers, but so too is knowledge of what’s working, and driving real results,” said 4INFO President and CEO Tim Jenkins. “This new precision targeting capability allows marketers to fully leverage mobile strategies at each mover stage, reach very specific customers at scale, and deliver measurable results through actual sales lift.”
On average, consumers spend an additional $8,500 in the first three months of a move. Products and services such as home improvement, home goods, moving companies, and financial services such as banking, insurance and mortgage brokerage
s can gain substantial business by engaging with consumers who are in the process of selling their homes and moving.
“Marketers are use
d to relying heavily on costly direct mail and data sources that determined when a person moved way too late in the process to result in actual sales,” explained Jenkins, “By using mobile to reach them at the right time while they are in each phase of their move, you can reach them more often and where the consumer lives today—on their mobile devices.”
AdHaven Bullseye for New Movers helps advertisers deliver the right messages at the right time to the right people by targeting mobile advertising with same precision as direct mail but at a fraction of the cost. Businesses can reach consumers on mobile devices, manage campaigns on the fly, include hyper-local messaging, deliver geographically relevant ads, and then measure campaign results through actual sales lift.
4INFO is the first company to solve the mobile advertising conundrum of measuring ROI, enabling mobile to become an integral and essential element in every marketing plan, and in turn unlocking the potential of mobile for consumer packaged goods, automotive, financial, retail and other major brand advertisers. The company’s flagship product called AdHaven® Bullseye™ leverages Big Data and proprietary technologies to precisely target ad delivery to more than 152 million mobile devices in 101 million households, allowing advertisers to target mobile ads with the same precision as online advertising and direct mail using only anonymous, non-personal data. Even more importantly advertisers can measure what matters—actual sales lift at the cash register from their mobile ad spend. The AdHaven platform provides marketers with precise device and consumer targeting across multiple mobile channels, including display, apps, video, SMS and rich media. 4INFO is headquartered in San Mateo, CA. Learn more at www.4info.com.
March 4, 2013
SPEEDEON DATA TO PRESENT, EXHIBIT AND SPONSOR AT PACE EVENT
Speedeon Data will have significant involvement at PACE’s Annual Convention & Expo, to be held March 10-13, at the Kierland Resort & Spa in Scottsdale, AZ. The Professional Association for Customer Engagement’s Annual Event and Expo brings together leading contact center and teleservice professionals, along with consultants, equipment suppliers, and service providers, to experience educational sessions with a focus on technologies and customer engagement, and to participate exciting networking opportunities.
On opening day, Speedeon Data President & CEO, Gerard Daher, will present a special session entitled “Data Solutions That Drive Peak Performance within Contact Centers”. In this session, Daher will provide insight into how contact center professionals can utilize contact information and marketing data to improve topline results, save costs, and optimize contact center resources. Speedeon Data will also be an exhibitor (Booth #50) and event sponsor.
“We are really looking forward to participating in this year’s event,” remarks Daher, “Our relationship with PACE provides us with a great opportunity to reach contact center professionals, which is of growing importance to Speedeon Data’s overall growth strategy.”
The Professional Association for Customer Engagement (PACE), formerly the American Teleservices Association (ATA), is the only non-profit trade organization dedicated exclusively to the advancement of companies that utilize contact centers as an integral channel of operations. PACE members include companies with inbound or outbound contact centers, users of Teleservices, trainers, consultants, and equipment suppliers who initiate, facilitate, and generate telephone, Internet, and e-mail sales, chat service, and support. Founded in 1983, PACE represents more than 4,000 contact centers that account for over 1.8 million professionals worldwide.
November 19, 2012
SPEEDEON DATA TO EXHIBIT AT ICMG'S ANNUAL MEETING
Speedeon Data will exhibit at ICMG’s Annual Meeting, to be held January 29-31, 2013 at the Marriott Vinoy Renaissance Resort & Golf Club, St. Petersburg, Florida. The Inter-Company Marketing Group (ICMG) is a networking and educational forum for member insurance & financial services organizations to develop strategic alliances and business relationships. The meeting will bring together over 300 insurance and financial services executives in order to meet potential alliance partners, solidify ties with existing partners, and connect with hundreds of colleagues at this “best in the industry” event.
“We are very excited about attending ICMG’s Annual Meeting,” remarks Dale Sparber, Speedeon Data’s Executive VP of Business Development, “The insurance industry is of growing importance to Speedeon Data, and this event provides a great opportunity for us to meet with key decision-makers and to develop new business relationships.”
The Inter-Company Marketing Group is the premier nonprofit association that fosters strategic alliances between insurance & financial services companies, providing: targeted networking opportunities, sharing of knowledge and experience, and resources for successful inter-company alliances. ICMG members include marketing and business development decision-makers with insurance carriers, distributors, third party administrators, and other related companies.
September 17, 2012
SPEEDEON DATA’s PERFORMANCE ENHANCING DATA SOLUTIONS FEATURED IN CALL CENTER TIMES’ SEPTEMBER NEWSLETTER
"Data Solutions That Drive Improved Telemarketing Results", an article focusing on various data solutions that facilitate improvements in inbound and outbound telemarketing campaigns, has been featured in the September edition of the Call Center Times monthly eNewsletter.
The article describes how real-time reverse phone append programs improve inbound telemarketing campaigns through enhanced call routing strategies, improved call scripting, and optimized offers. The article further explains how modeled demographic data is used to drive greater customer insight and to maintain compliance with regulations pertinent to telemarketing.
The article also addresses how phone append and phone optimization programs can improve outbound telemarketing results by increasing contact and presentation rates, reducing operator wait times, and improving outbound call queue management. Finally, factors that call centers should consider when choosing a data services provider are revealed, such as industry experience, data quality and comprehensiveness, automation capabilities, and long-term client focus.
Call Center Times is a leading source of call center industry leads, news and job openings. The Call Center Times eNewsletter is downloaded by more than 12,000 call center professionals each month.
August 20, 2012
SPEEDEON DATA ARTICLE REVEALS HOW TO IMPROVE TELEMARKETING RESULTS USING DATA OPTMIZATION
Improve Telemarketing Results Using Data Optimization, a “How To” Guide & Case Study written by Speedeon Data and featured in the August edition of the Call Center Times eNewsletter, provides key insight into Data Optimization, how prospect data is segmented through the data optimization process, and how this data is then used to optimize telemarketing campaigns.
The presentation includes specific strategies used to increase relative response rates, to decrease underlying costs, and to ultimately improve telemarketing campaign results and return-on-investment. The case study, which examines a telemarketing campaign for a national retail bank, utilizes actual optimized data to project improved telemarketing campaign results. For more information, please view the Call Center Times article and supporting Data Optimization presentation.
Call Center Times is a leading source of call center industry leads news and job openings. The Call Center Times eNewsletter is downloaded by more than 12,000 call center professionals each month.
June 28, 2012
SPEEDEON DATA TO EXHIBIT AT PIMA 2012 MID-YEAR EVENT
Speedeon Data will attend and exhibit at the Professional Insurance Marketing Association’s MidYear Meeting and Trade Show to be held July 19-22, at the land mark Eldorado Hotel in Santa Fe, New Mexico.
Approximately 200 insurance company CEO’s, CMO’s, division heads, agencies, brokers and third party administrators are expected to attend this year’s event. Speedeon Data will be one of up to 22 trade show exhibitors, who will include printers, ad agencies, database and marketing firms, software and technology companies, and others.
Key meeting topics will include: PIMA’s Affinity Marketplace Survey results, new trends in mobile, social and digital marketing, the US Postal Service status, implications of The Supreme Court’s healthcare ruling, and results of PIMA’s Best Marketing Campaign/Marketing Method Competition.
“The insurance industry represents significant potential for Speedeon Data,” remarks Gerard Daher, Speedeon Data President and CEO, “PIMA enables us to keep abreast of evolving marketing practices and regulatory issues, and provides great networking opportunities with leading insurance industry executives and decision makers. We are looking forward to another great event with PIMA.”
About the Professional Insurance Marketing Association:
The Professional Insurance Marketing Association was founded in 1975, and remains the leading national membership association of Agents, Brokers, Third-Party Administrators, Insurance Underwriting Companies and Business Partners involved in the direct marketing of insurance products through Sponsored Programs. Its members serve Associations, Employers, Trusts, Financial Institutions and other affinity groups.
June 13, 2012
SPEEDEON DATA REVERSE PHONE APPEND ARTICLE FEATURED IN CALL CENTER INDUSTRY NEWSLETTER
"Drive Peak Performance with the Right Customer Data Delivered at the Right Time", an article about real time Reverse Phone Append, has been featured in the June edition of the Call Center Times monthly eNewsletter. The article describes how accurate and insightful customer information delivered via real time look-ups provides critical advantages to call centers' inbound marketing campaigns - enabling increased sales through enhanced call routing strategies, improved call scripting facilitated by screen pops, and optimized offer selection.
The article further describes how a Reverse Phone Append program, provided by a capable data services provider, can deliver, in real time, accurate customer name and address information along with a wealth of other important demographic and modeled customer data. Call Center Times is a leading source of call center industry leads, news and job openings. The Call Center Times eNewsletter is downloaded by more than 12,000 call center professionals each month.
May 20, 2012
SPEEDEON DATA TO SPONSOR AND HOST ROUNDTABLE DISCUSSION AT CRMC
Speedeon Data will attend this year’s Customer Relationship Management Conference as a Gold-Level Sponsor, which will be held on May 29th-31st, at the Hyatt Regency Chicago. Held each year in Chicago, the CRMC attracts retailers and top-notch vendors for three days of learning, sharing, and networking. The CRMC offers some of the best networking, with more retail executives than any other event – representing over 150 retail chains, including: Bass Pro Shops, Best Buy, GNC, Groupon, Sports Authority, Walgreens, and others.
Speedeon Data President and CEO, Gerard Daher, will also be hosting a Roundtable Discussion entitled - Using Data Models to Maximize New Mover Program Results: A Comparative Analysis. “CRMC is a key event for Speedeon Data,” remarks Daher, “the conference provides us with the opportunity to meet face-to-face with many leading retail executives and to keep current with new developments within the industry.”
About the Customer Relationship Management Conference:
The Customer Relationship Management Conference brings together leading retailers to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment; and to foster the relationships built at the annual event throughout the year. A fast-paced agenda, attendees representing over 100 retail chains, ample networking opportunities, and industry-leading vendor sponsors come together at the CRMC to provide an event unlike any other in the industry.
May 4, 2012
SPEEDEON DATA SELECTED TO SPONSOR AT THE GRMA EXECUTIVE LEADERSHIP FORUM
Speedeon Data has been selected to sponsor at this year’s annual Global Retail Marketing Association Executive Leadership Forum being held May 17th-19th at The Don CeSar Beach Resort in St. Pete Beach, FL.
The GRMA Leadership Forum is by invitation only and on a first come first serve basis to eligible attendees. A select group of 125 CEOs, CMOs and other key executive decision makers along with executives from twenty five solution provider partners are invited to participate in an exclusive, two and a half day educational and networking leadership forum. The world class forum cultivates inspiration, idea and peer exchange and features a provocative agenda of globally recognized speakers from business and government.
The 2012 forum marks the third consecutive year that Speedeon Data has been one of the only twenty five premier solution provider partners chosen to participate in the GRMA's Executive Leadership Forum. Speedeon Data President & CEO, Gerard Daher, has served on the GRMA Advisory Board since 2011, and is also a Steering Committee Member.
“This is a premier event offering unparalleled access to the highest level executives and marketing decision-makers from leading companies within the retail industry,” remarks Daher, “World-class speakers, a cutting-edge agenda and exclusive networking opportunities all make this a truly unique opportunity and invaluable experience for Speedeon Data.”
About The The Global Retail Marketing Association:
The Global Retail Marketing Association, (GRMA) is recognized as the premier association for retail CEOs, CMOs and executive decision makers. The hallmark of the GRMA is the annual Executive Leadership Forum an invitation-only event, combining the retail industry’s top CEOs and senior marketing and advertising executives from the world’s leading retail chains for the purpose of education, inspiration, best practices exchange and intimate networking opportunities.
April 13, 2012
SPEEDEON DATA TO SPONSOR AND EXHIBIT AT THE 2012 ATA CONVENTION & EXPO
Speedeon Data will be a sponsor and exhibitor at this year’s American Teleservices Association Convention & Expo to be held on April 28th–May 2nd at the Westin Diplomat Resort & Spa in Hollywood, FL. This year’s convention & expo, whose theme is “Managing Customer Experience in a Digital World”, and whose largest representation comes from contact industry VP’s and C-level executives, will bring together industry thought leaders, executives, and practitioners.
Their participation in this year’s event continues Speedeon Data’s ongoing involvement with the ATA since the company’s founding in 2007. Speedeon Data powers inbound and outbound direct marketing initiatives for contact centers through innovative data services including real-time reverse phone append, modeled demographic data append, and data optimization.
“We want to build awareness within the teleservices industry and engage with call center decision makers,” states Gerard Daher, Speedeon Data President and CEO, “And the ATA, with their established industry presence, professional staff, and industry-leading events, continues to be a key resource for achieving our critical objectives within this important industry segment."
About The American Teleservices Association:
The ATA is the only non-profit trade organization dedicated exclusively to the advancement of companies that utilize contact centers as an integral channel of operations. ATA members include companies with inbound and outbound contact centers, trainers, consultants, and equipment suppliers who initiate, facilitate, and generate telephone, Internet, and e-mail sales, service, and support.
Founded in 1983, the ATA represents more than 4,000 contact centers that account for over 1.8 million professionals worldwide. Contact centers offer traditional and interactive services that support the e-commerce revolution, provide specialized customer service for Fortune 500 companies, and generate annual sales of more than $900 billion.
March 10, 2012
SPEEDEON DATA'S STEVE LUCEK NAMED PRESIDENT OF AMERICAN TELESERVICES ASSOCIATION - OHIO VALLEY CHAPTER
Speedeon Data’s Steve Lucek has been named President of The Ohio Valley Chapter of the American Teleservices Association. Lucek has been active with the ATA and the teleservices community for several years in his current role as Vice President of Business Development at Speedeon Data, a data services provider headquartered in Cleveland, OH, and an active ATA member and sponsor.
In his new role, Lucek will work closely with the ATA – Ohio Valley Chapter’s Board of Directors and staff to provide networking opportunities and educational services for members served by the Ohio Valley Chapter residing in Indiana, Kentucky, Michigan, Ohio and West Virginia. Chapters hold several events throughout the year that provide business opportunities for ATA members.
"I’m very excited to be given this opportunity. The Ohio Valley Chapter has a history of great leadership and I’m honored to be named its next President,” said Lucek, “We have a great Board of Directors and I’m eager to work with them to continue growing membership, deepening relationships, and providing meaningful, impactful events."
June 17, 2010
'PARTNER OF THE WEEK'
Speedeon Data has been announced as the 'Partner of the Week' for the Global Retail Marketing Association. Check it out here: http://bit.ly/aZ9VQq The GRMA is focused on delivering leadership content in an atmosphere of collaboration that promotes idea exchange to senior marketing executives for the purpose of navigating through today's challenges, and thriving tomorrow!
May 4, 2010
SPEEDEON DATA APPEARS IN CRAIN'S CLEVELAND BUSINESS!
Speedeon Data has appeared in the May 2010 issue of Crain's Cleveland Business. Technology reporter, Chuck Soder, visited our Cleveland Headquarters in early April. Soder's article documents the strides Speedeon has made since our inception. To view the full article, please follow the link: http://www.crainscleveland.com/article/20100503/FREE/305039950
April 7, 2010
NEW CASE STUDIES NOW AVAILABLE!
Speedeon Data has recently released two new Case Studies focusing on our New Mover and Reverse Append services. These case studies highlight the success and impact our services have had on our clients. If you wish to view and download these case studies, please follow the link and fill out the required information: http://www.speedeondata.com/contact/Case_Studies
Upcoming case studies will include our Pre-Mover and Campaign Optimization services. Stay tuned!
December 15, 2009
STAYING BUSY AT SPEEDEON DATA
We have all been very busy here at Speedeon Data. With 2009 coming to an end, we are developing some new, exciting projects and continuing to help our customer's achieve their direct marketing goals. Speedeon Data continues to provide the most accuarate and precise data to many of the largest financial and retail companies.
2010 is going to be an exciting year for our company. As we continue to grow in size and presence, we expect to roll out some new services and products to our customers that will help make Speedeon Data a one-stop-shop for your direct marketing needs.
Stay tuned for upcoming press releases, blog entries, and industry related news.
September 15, 2009
SPEEDEON DATA JOINS THE AMERICAN TELESERVICES ASSOCIATION (ATA)
Speedeon Data, Cleveland, OH: Speedeon Data announced today that they have joined the American Teleservices Association (ATA). “The ATA represents the interests of our customers and other companies who can benefit from the services that we provide,” said Gerard Daher, President of Speedeon Data. “Becoming a member of the American Teleservice Association is a natural step in the growth of Speedeon”.
‘The American Teleservices Association (ATA) is the only non-profit trade organization dedicated exclusively to the advancement of companies that utilize contact centers as an integral channel of operations. ATA members include companies with inbound or outbound contact centers, users of Teleservices, trainers, consultants, and equipment suppliers who initiate, facilitate, and generate telephone, Internet, and e-mail sales, service, and support.[i]’
Rafael Manzón, the Director of Business Affairs for the ATA, stated, “We’re delighted to welcome Speedeon Data to our growing organization. Everyone involved in the ATA can benefit from the knowledge and success of Speedeon Data.”
Several ATA members already enjoy the benefits of Speedeon Data products and services including reverse phone appends, phone append services, pre-mover and new mover data provisioning.
“We look forward to working with the ATA and its members to leverage our services to enable them be more efficient and effective – and to positively affect their bottom line,” said Daher. “This is a true partnership in every sense of the word.”
September 8, 2009
SPEEDEON DATA SURPASSES THE 100 MILLION MARK IN PHONE APPEND TRANSACTIONS
Speedeon Data, Cleveland, OH: Today Speedeon Data announces a milestone of processing over 100 million phone append transactions.
“This milestone came faster than expected – only fourteen months after we processed our first phone append transaction in April of 2008,” said Gerard Daher, President of Speedeon Data. “We are very proud of our growth and positive impact we’re having on our clients’ performance.”
Speedeon Data’s phone append services draw upon the industry leading databases of telephone numbers, names, and addresses sourced from a variety of channels including directory assistance data, wireless data, non-traditional telephone service listings, historical, and compiled sources. “Our data is not only complete with over 400 million active listings, but also very accurate with the highest level of CASS certification available. In head to head competition Speedeon Data has proved to be the best source for a blend of high match rates and high quality data; our track record speaks for itself,” said Daher.
Speedeon Data’s customers include several of the largest 50 retailers, top 10 financial services providers, and top 50 contact centers in the United States. “The combination of our high quality data and unduplicated processing speed has propelled us beyond our projections. Speedeon Data is proud of surpassing 100 million phone append transactions, but our best days are yet to come,” commented Daher.
About Speedeon Data
Since 2008, Speedeon Data has been helped clients to identify, acquire and retain customers through data optimization and data append services, new mover programs and other innovative data solutions. Today, Speedeon Data powers successful direct marketing programs for leading companies, including: 9 of the top 10 retail banks, 16 of the top 150 retailers, 3 of the top 5 cable companies, and 6 of the top 20 newspapers. Headquartered in Cleveland, OH, with data center operations in Atlanta, GA, Speedeon Data has differentiated itself in a crowded data services marketplace by adopting leading-edge technologies, driving innovative client-focused solutions, and delivering current and accurate customer data. Find out more about Speedeon Data by visiting our website: www.speedeondata.com.