Chances are, the effectiveness of your direct mail campaign depends on both total conversions and total cost. OptimizeMail, by Speedeon Data®, will enable you to enhance your marketing results and achieve both of these important objectives.
Speedeon Data leverages leading edge technologies and the most complete and accurate source of available names and addresses. OptimizeMail utilizes these resources to verify correct records, fix and update faulty records, and identify incorrect records within your mail file. Additional data elements may be appended to your file, to further enhance scoring of your data records. CASS™ and NCOALink® reports are also available to assist you in evaluating your direct mail data.
OptimizeMail enables more effective marketing campaign management, resulting in increased response rates and conversion rates, and reduced costs associated with non-contributing data, print and postage expenses.
OptimizeMail is easy to utilize. Prospect files are placed on Speedeon Data’s secure, password protected FTP site. Once optimized, files are returned to the FTP site and are available for use.
Click here to download a PDF of OptimizeMail. |
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 AT A GLANCE
OptimizeMail
Direct Mail Results:
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Verify Correct Records
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Fix and Update Faulty Records
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Identify Incorrect Records
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Increase Response Rates;
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Decrease Costs
Optimization Classifications:
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Verified Records
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Individual Moved
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Address Added/Corrected
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No Match
Additional Data Elements:
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Predicted Home Value
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Predicted Income
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Other Data Elements
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